Influencer Marketing

Job Description

Build and execute end-to-end influencer marketing strategy for Free Fire across MENA region, covering always-on programs and key game moments (new seasons, collaborations, events, esports), and optimise it against key traffic KPIs

Manage and grow our roster of influencers across tiers (macro, mid-tier, micro, and emerging talent) and platforms such as YouTube, TikTok, Instagram, Facebook, and live-streaming, with community programs such as rewards and recognition to keep them engaged long term

Be the day-to-day contact for our influencers: brief them, align on deliverables and timelines, give feedback, and keep the relationship strong

Track and analyse influencer performance (reach, engagement, sentiment, conversion, ROI), then turn the findings into clear recommendations and campaign reports

• Plan and manage the influencer budget, allocate spend across campaigns and influencers, and track cost efficiency and ROI
• Spot new opportunities, trends, and partnership ideas, and recommend them to leadership with a clear business case
• Work closely with designers and video editors to produce creative content for influencer marketing campaigns
• Make sure all influencer content follows brand guidelines, platform rules, local regulations, and cultural sensitivities in each market
• Job Requirements
• Bachelor's degree or above from a reputable university in Marketing, Communications, Business, or a related field

At least 2 - 3 years of experience in influencer/KOL Marketing, with hands-on ownership of campaigns from planning to execution and reporting

Strong analytical, critical thinking, and problem-solving skills, comfortable working with campaign data and dashboards to plan campaigns with real impact on users

• Self-driven, with the ability to work independently in a fast-paced environment
• Creative thinker who keeps up with platform and content trends (short-form video, live streaming, community-led content)
• Strong interpersonal skills and the ability to collaborate across teams and manage relationships with influencers
• Excellent written and spoken communication in Arabic, French, and English