Skill diminta
CommunicationDeliveryGoogle AnalyticsLeadershipMeta AdsProject ManagementStakeholder ManagementVisual Merchandising
Deskripsi
- WAJIB MENGISI CASE STUDY TERLAMPIR: https://forms.gle/CmecghCWaGVNGawH8
- 1. Strategic & Brand Leadership
- Strong understanding of brand management and ability to act as a brand guardian.
- Proven experience in developing end-to-end marketing strategies across multiple channels.
- Ability to translate customer insights into actionable strategies for acquisition and retention.
- Experience in building and managing marketing calendars that integrate product launches and campaigns.
- 2. Coordination & Execution
- Excellent project management skills to oversee campaign execution and ensure timely delivery.
- Strong cross-functional collaboration skills with e-commerce, offline, and creative teams.
- Ability to coordinate internal marketing teams (social media, designers, VM) and external agencies.
- Skilled in stakeholder management and liaising with brand teams and third parties.
- 3. Analytical & Data-Driven Skills
- Proficiency in marketing analytics (ROAS, CAC, conversion rates).
- Strong ability to interpret data and generate insights for strategic recommendations.
- Experience in budget optimization and maximizing marketing ROI.
- Familiarity with performance measurement tools (Google Analytics, Meta Ads Manager, etc.).
- 4. Creative & Communication Skills
- Strong creative thinking to suggest monthly highlights and promotional activities.
- Excellent written and verbal communication skills for internal and external collaboration.
- Ability to support in-store promotions and ensure alignment with brand identity.
- Knowledge of visual merchandising and promotional design is a plus.
- 5. Professional & Personal Attributes
- Passion for brand storytelling, customer engagement, and creative marketing execution.
- Thrives in a lean environment and proves that big impact doesn't always require a big team or big budget.