KOC Specialist

Tanggung Jawab

Create KOC plans strategies that align with campaign objectives and brand needs, while actively tracking social media shifts, digital platforms, and user-generated content (UGC) trends.

Find and onboard the right KOCs for the target audience, and keep the KOC database updated.

Cultivate positive connections with the KOC community to boost engagement and loyalty, supported by seamless communication with internal teams.

Partner closely with Account, Creative, and Project Management teams to execute campaigns, craft precise creative briefs, manage project timelines, and monitor daily KOC activities.

Supervise and review all KOC deliverables prior to posting to ensure that the content strictly complies with campaign briefs and brand guidelines.

Analyze campaign KPIs (reach, engagement, conversion, GMV) to generate insightful performance reports with future recommendations. Handling essential admin duties as agreements, documentation, and payment requests.

Kualifikasi

Bachelor’s degree (S1) in Marketing, Communications, Public Relations, Business, or a related field.- Minimum of 1 year experience as a KOC Specialist, Influencer Coordinator, or in a similar social media marketing role.

Understanding of major social media platforms (TikTok, Instagram, Lemon8, Shopee) along with their respective content trends, features, and algorithms.

Good interpersonal and communication skills.

Strong analytical mindset with the ability to track campaign KPIs (reach, engagement, conversion, GMV) and translate data into insightful reports.

Highly organized, detail-oriented, and trend-savvy, with strong negotiation skills to handle campaign administration and deadlines effectively.

Willing to be place in Bandung.