KOL Retention Specialist

Tanggung Jawab

• Currently, We’re looking for a
• KOL Retention Specialist

, with a job detail

What You’ll Do

• Support
• Level 0 / new KOLs
• from onboarding through their early growth phase on
• TikTok Go
• Deliver
• basic training and guidance
• on content quality, consistency, and TikTok Go best practices
• (e.g. how to create good-quality videos, follow campaign briefs, and improve performance)
• Ensure new KOLs actively
• join beginner-level campaigns
• and understand campaign mechanics
• Monitor KOL activity, performance, and engagement during the
• 6-month binding period
• Identify early drop-off risks and take proactive actions to
• retain KOLs long-term
• Manage
• renewal and re-binding processes
• after the initial 6-month contract period
• Act as the main point of contact for new KOLs, providing ongoing support and motivation
• Work closely with
• Acquisition, Admin, Campaign, and Operations teams
• to ensure smooth KOL journeys
• Design and execute
• retention programs
• , including online/offline events, community sessions, or training workshops
• Gather feedback from KOLs and provide insights to improve training, campaigns, and retention strategies

Kualifikasi

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 1–3 years of experience in KOL management, influencer marketing, digital marketing, or agency environment.
• Experience or strong interest in KOL/influencer management, talent relations, or community management.
• Familiar with TikTok ecosystem, content creation, and campaign execution (TikTok Go is a plus).
• Strong communication and mentoring skills to guide and support new KOLs.
• Able to monitor performance, engagement, and identify early retention risks.
• Strong coordination skills and ability to work cross-functionally with internal teams.
• Proactive, detail-oriented, and able to support engagement and retention initiatives.