Skill diminta
CommunicationEnglishNegotiationProject Management
Gaji pasar untuk posisi ini
Median Rp5,4 jt/bulan · rentang umum Rp4,5 jt – Rp5,8 jt
Berdasarkan 89 lowongan Social Media di Jakarta.
Gaji lowongan ini 40% di atas median pasar.
Lihat data gaji selengkapnya →Deskripsi
Tanggung Jawab
- KOL Strategy & Campaign Planning
- Develop and execute KOL/KOC strategies based on brand and product objectives.
- Translate campaign objectives and product USPs into clear KOL communication directions and content briefs.
- Build KOL mix across Mega, Macro, Mid-tier, Micro and KOC creators based on campaign needs.
- Support product launches, always-on campaigns and key commercial moments.
- KOL Sourcing & Management
- Identify, evaluate and onboard relevant KOLs/KOCs across TikTok, Instagram and other relevant platforms.
- Maintain and continuously expand the KOL creator pool.
- Manage KOL communication, negotiation, briefing, contracting and content submission.
- Build long-term relationships with high-potential creators.
- Campaign Execution
- Coordinate end-to-end KOL campaigns, from creator selection and briefing to content production and publishing.
- Ensure creators communicate product USPs accurately and naturally.
- Monitor content quality, posting schedule and campaign deliverables.
- Work closely with GTM, Creative, BD and E-commerce teams to ensure campaign alignment.
- Performance Tracking & Optimization
- Monitor KOL campaign performance, including views, engagement, CTR, GMV/orders and other relevant KPIs.
- Analyze creator/content performance and identify high-performing content patterns.
- Optimize creator selection, content direction and budget allocation based on campaign results.
- Prepare regular campaign performance reports and actionable insights.
- Market & Content Insights
- Stay updated on Indonesian social media trends, creator landscape and beauty content trends.
- Identify emerging creators, viral content formats and relevant consumer conversations.
Kualifikasi
2+ years of experience in KOL/Influencer Marketing, Creator Marketing, Social Media, or related fields, preferably within the beauty, FMCG, fashion, lifestyle, or related industries.
Strong understanding of the Indonesian KOL/creator ecosystem, particularly TikTok, with existing relationships with KOLs, KOCs, MCNs, or creator agencies being a plus.
Proven experience managing end-to-end KOL campaigns, from sourcing, negotiation, and briefing to execution, performance tracking, and analysis.
Experience with TikTok Shop, social commerce, or performance-driven creator campaigns is a plus.
Strong communication, coordination, and project management skills, with the ability to manage multiple creators and campaigns simultaneously in a fast-paced, cross-functional, or multinational environment.
- Data-oriented mindset with the ability to analyze campaign performance and turn insights into actionable optimization strategies.
- Strong understanding of social media content, with the ability to identify content that is engaging, relevant, and commercially effective.
- Strong commercial sense and understanding of how KOL/creator content contributes to brand awareness, consideration, and sales.
- Fluent in both Bahasa Indonesia and English.