Live Streaming & Content Producer

• We are looking for a dynamic
• Live Streaming & Content Producer
• to manage end-to-end livestream execution and ensure our social commerce activities run seamlessly.

In this role, you will bridge campaign strategy with real-time execution—translating marketing briefs into engaging live rundowns, briefing hosts, coordinating cross-functionally, and digging into performance metrics to drive maximum reach and revenue.

• Key Responsibilities
• Livestream Planning & Execution
• Translate campaign and promotional briefs into detailed livestream execution plans.

Prepare live rundowns, establish product priorities, structure promotion mechanics (vouchers/discounts), and outline key selling points (KSPs).

• Cross-Functional & Host Coordination
• Prepare comprehensive host briefs and coordinate readiness across Host Management, Trainers, Moderators, and Creative teams.
• Collaborate with Content Planners to align live streaming events with short-form video activities for maximum synergy.
• Live Monitoring & Performance Optimization
• Monitor live streams in real time to ensure campaign plans are executed smoothly and accurately.
• Track key performance metrics including
• GMV, Viewers, CTR, CVR, Average Watch Duration (AVD), and Engagement
• Troubleshoot live execution issues instantly and identify opportunities for continuous performance improvement.
• Campaign Management & Reporting
• Maintain campaign timelines, tracking sheets, and assigned deliverables.
• Prepare performance recaps and actionable key learnings for Lead/Manager review.

Requirements

Education

Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.

Experience

1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.

Platform Knowledge

Highly familiar with TikTok Shop and/or Shopee Live operations.

E-Commerce Literacy

Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.

Data-Driven

Comfortable analyzing performance metrics and proficient with Excel/Google Sheets.

Soft Skills

Exceptional organizational, multi-tasking, and communication skills with strong attention to detail.

Cross-Functional Collaboration

Ability to work smoothly across diverse teams (creatives, hosts, moderators) in a fast-paced environment.

Nice to Have

• Prior experience in an
• Agency, E-commerce Enabler
• , or high-volume
• Social Commerce brand
• Background in industries such as Beauty, FMCG, Personal Care, Fashion, or Consumer Electronics.