Marketing Account Manager

Job description for Marketing Account Manager at WARP Digital

Run the strategy, the copy direction and the client relationship on every account you own. Your clients are Singapore's preschools, tuition and enrichment centres

• About WARP Digital
• We grow enrolments for preschools, tuition and enrichment centres, student care and children's academies across Singapore
• Since 2018, we've managed over SGD 3M in ad spend, brought in over 250K parent enquiries and driven over SGD 65M in enrolment revenue
• We work with some of the biggest education providers in Singapore

We run paid campaigns on Meta and Google that bring parents in. Then we coach each centre on how it answers and converts those enquiries, so leads become enrolments. Copy, creative and media buying are all done in-house, and clients come to us for our copywriting

• We're a small team. We work remotely and meet clients at their centres for kick-offs and quarterly reviews
• What you'll do
• Run your clients' marketing on Meta and Google, from strategy to results
• Lead weekly client meetings, and bring the next recommendation before they ask
• Brief and lead the copywriter, media buyer and designer on each account
• Read performance daily, and find the cause when results drop
• Coach centre teams on how they answer and convert enquiries
• Hit every committed deadline and keep each client's project tracker current
• Keep your clients, and propose the next project at renewal
• Once ramped, you'll run 8 to 12 accounts, from single-centre businesses to premium brands. You'll report to our account lead
• How you'll start
• Weeks 1 and 2: learn our offer, the school calendar and our copy standard, and join our account lead's weekly client meetings and reviews
• Weeks 3 to 6: take over your first accounts, with our account lead in the weekly client meetings
• Weeks 7 to 12: run your accounts on your own, with a weekly review with our account lead
• What the job asks of you

Education ads tire fast and competitors copy openly. Smaller centres watch every dollar. Some weeks a campaign breaks late at night and you step in. People who want that pace do well here