Marketing Activation & Partnership Specialist

• Key Responsibilities
• Offline Marketing Activation

Plan and execute offline marketing activities including mall activations, exhibitions, roadshows, retail events, community activities, and seasonal campaigns.

• Develop monthly activation plans, briefs, timelines, logistics requirements, and execution checklists.
• Coordinate with malls, event organizers, vendors, retail teams, and internal stakeholders to ensure smooth execution.
• Supervise on-site activities, including booth setup, promoters/BA, product demonstrations, customer engagement, and promotional mechanics.
• Ensure all activation materials and customer communications comply with Karofi’s brand guidelines.
• Partnership & Sponsorship Development

Identify and approach potential partners such as brands, property developers, communities, lifestyle businesses, institutions, and other organizations relevant to Karofi’s target customers.

Develop co-branding, cross-promotion, event partnership, and sponsorship opportunities that can generate brand exposure, customer engagement, leads, or sales opportunities.

• Manage communication and coordination with partners from initial discussion through execution and post-activity follow-up.
• Negotiate activation mechanics, branding exposure, promotional benefits, and partnership deliverables.
• Build and maintain a pipeline of potential partners and proactively explore new collaboration channels.
• Lead Generation & Performance Tracking

Coordinate lead collection from activations, including customer registrations, product trials, booking requests, and other potential sales opportunities.

• Track key activation results such as visitor traffic, qualified leads, engagement, conversion potential, and sell-out contribution.
• Prepare activation recaps and post-event reports with key results, insights, issues, and recommendations.
• Evaluate partnership and activation effectiveness to improve future campaigns.
• Cross-functional & Stakeholder Coordination
• Work closely with Sales, Retail, Brand Marketing, and other internal teams to align activation objectives and execution.
• Maintain effective communication with external partners, vendors, mall management, event organizers, and field teams.
• Proactively recommend new activation ideas, partnerships, and channels to expand Karofi’s offline presence.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, Event Management, or related fields.
• 2–4 years of experience in Marketing Communication, Brand Activation, Event Marketing, Partnership, Sponsorship, or related roles.
• Hands-on experience in offline event/activation execution and external partnership or co-marketing activities.
• Strong communication, negotiation, coordination, and stakeholder management skills; able to manage multiple projects and external partners.

Energetic, proactive, highly mobile; willing to work field-based, including evenings/weekends, and preferably owns a personal vehicle for daily mobility.