Skill diminta
CreativityProject Management
Deskripsi
JOB DESCRIPTION
- Execute and implement marketing event programs based on the company's product strategy roadmap.
- Support the Media Manager in executing annual marketing plans, including ATL and BTL activities.
- Achieve event-based sales target KPIs as assigned by the company.
- Execute integrated program activities that are attractive, impactful, and aligned with target consumer profiles.
- Develop event concepts and strategies based on creative briefs to achieve business objectives.
- Define measurement metrics and KPI calculations for each event.
Evaluate event performance through Media Event Reports, Sales Reports, and survey tools (including Squid surveys), and consolidate results into post-event recap reports.
- Ensure all event-related documents are prepared and completed according to agreed timelines.
- Coordinate timely preparation of event samples and ensure all required materials are available as scheduled.
- Ensure all media benefits and deliverables tied to the events are fulfilled accurately and on time.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 1 years experience in related field.
- Strong understanding of event marketing and brand activation.
- Excellent project management and organizational skills.
- Ability to work cross-functionally and manage multiple priorities.
- Strong analytical skills for event evaluation and reporting.
- Creativity in concept development and consumer engagement strategies.