Marketing & Growth Executive

Bahagia

is a Singaporean company dedicated to bridging the divide between rural artisan farmers and the urban consumer market. We are a platform that connects these highly skilled artisans from some of the most remote and at-risk communities in Asia with a discerning regional audience. We bring extraordinary, mindfully crafted products and their authentic narratives directly to the people looking for authenticity, wellness, and a true connection to the land and the communities who sustain it.

• For more information visit https://bahagia.sg/
• We are looking for a
• Marketing & Growth Executive

to join our team. This is a wonderful opportunity to help build and grow a business through strategic content marketing. We are looking for a go-getter who can take our story and build the digital channels that turn brand awareness into a community of loyal customers.

To apply

• Please email your CV to Annika at
• ••••@plenty.team
• The Role: What You’ll Do
• You will be responsible for the end-to-end execution of our marketing funnel:
• Build and manage the journey from first touchpoint (TikTok/Instagram/Email) to the final sale (Shopify and retail pop-ups in Singapore).
• Build, own and optimise our core channels: Website, Social Media, Email Marketing, and Search.

Using our in-house strategy and content bank, you will produce high-quality English copy, newsletters, and social assets that resonate with an affluent, wellness-conscious audience.

• Monitor Shopify analytics and Google Analytics; identifying exactly what is driving sales and where we need to pivot our strategy to scale.
• Identify new business growth opportunities, both online and offline.

QUALIFICATIONS & REQUIREMENTS

Minimum Qualifications

Bachelor's degree in Business, Management, Marketing, (Fresh graduates from equivalent degree with relevant internship experience are encouraged to apply).

• Excellent command of English is mandatory. Communication is SOLELY in English.
• Experience with CRM tools and digital advertising platforms (Shopify, TikTok Shop, TikTok Ads) is a must.

Preferred Skills & Attributes

• High level of understanding and interest of the social media and digital marketing landscape
• Ability to build engaging narratives for email marketing and lead generation campaigns
• You are a self-starter with an entrepreneurial mindset who looks for ways to grow the business
• A strong collaborator who works effectively across different styles and preferences.
• Experienced with creative design tools (e.g., Canva)
• Interested in learning or have good understanding of paid digital advertising across the marketing funnel