Marketing Manager

About Bread Yard

Bread Yard is a modern all-day dining restaurant and artisan bakery that offers high-quality food, handcrafted beverages, and freshly baked pastries in a warm and welcoming atmosphere. We are committed to delivering exceptional dining experiences through quality products, outstanding service, and continuous innovation. Supported by a passionate team, Bread Yard continues to grow as a destination for customers seeking great food, comfort, and memorable hospitality.

• Job Responsibilities
• Develop and execute marketing strategies to increase brand awareness, customer engagement, and sales.
• Plan, manage, and evaluate integrated marketing campaigns across digital and offline channels.
• Manage Bread Yard's social media platforms, digital advertising, and online presence.
• Create and implement promotional calendars, seasonal campaigns, and marketing initiatives.
• Analyze campaign performance and prepare reports with actionable insights and recommendations.
• Conduct market research and competitor analysis to identify trends and business opportunities.
• Manage the marketing budget effectively to maximize return on investment (ROI).
• Collaborate with Operations, Creative, and other departments to ensure successful campaign execution.
• Build and maintain relationships with media partners, influencers, agencies, and other external stakeholders.
• Lead, mentor, and develop the marketing team to achieve departmental goals and KPIs.
• Job Requirements
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 3–5 years of experience as a Marketing Manager or in a similar role, preferably in the F&B, hospitality industry
• Strong understanding of digital marketing, social media management, branding, CRM, and content marketing.
• Proven experience in developing successful marketing campaigns and driving business growth.
• Strong analytical skills with the ability to interpret marketing data and make data-driven decisions.
• Excellent leadership, communication, interpersonal, and project management skills.
• Creative, proactive, and up to date with the latest marketing trends.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficient in Microsoft Office and marketing analytics tools.
• What You'll Get
• Competitive Salary
• BPJS Health Insurance & BPJS Employement
• Service Charge
• THR (Religious Holiday Allowance)
• Meals Allowance
• Annual Leave
• Career Growth & Professional Development
• Dynamic, Creative, and Collaborative Work Environment