MARKETING MANAGER

Job description for MARKETING MANAGER at District Eight

RESPONSIBILITIES

Strategic Marketing Planning: Develop and implement a strategic marketing plan that aligns with the company's overall objectives, driving brand awareness, customer engagement, and revenue growth.

Public Relations Management: Lead our public relations efforts to enhance the brand's visibility and reputation. This includes managing media relations, crafting press releases, and organizing PR events.

Digital Content Oversight: Oversee the creation and management of engaging digital content across various platforms to boost engagement and lead conversion. Ensure content is compelling, on-brand, and optimized for SEO.

Event Management: Plan, organize, and execute brand-promoting events such as tradeshows and product launches. Manage all event logistics to ensure smooth operations and maximum brand impact.

E-commerce Platform Management: Oversee the e-commerce platform, ensuring a seamless user experience that maximizes sales potential. Implement improvements based on customer feedback and UX best practices.

Regional Marketing Campaigns: Tailor marketing campaigns to specific regional sensitivities and trends, ensuring that all initiatives are localized and relevant to each market.

Brand Consistency: Uphold and maintain brand consistency and integrity across all marketing channels and initiatives, ensuring a unified brand message.

2. REQUIREMENTS

Minimum of 5 years of proven experience in a marketing manager role, with a demonstrated track record in developing and executing successful marketing strategies.

• In-depth understanding of traditional and emerging marketing channels, with the ability to craft strategies tailored to different platforms.
• Experience with public relations, including media outreach and brand representation at industry events.
• Advanced knowledge of digital marketing tools and platforms, including content management systems and analytics tools.
• Demonstrated experience in organizing and managing events, such as tradeshows and product launches.
• Proficiency in managing e-commerce platforms, with a focus on user experience and conversion rate optimization.

Familiarity with design principles and aesthetics, with a preference for candidates who have experience working closely with design teams or within a design-focused industry.

• Excellent communication and interpersonal skills to effectively convey the brand message.
• Flexibility to adapt marketing strategies to regional variations and sensitivities.
• Loaction: 19/45 Tran Dinh Xu, Cau Kho Ward, District 1, HCMC