Marketing Manager F&B (Milktea Brand)

Maotea is a growing artisanal milk tea brand with three outlets. We are looking for a hands-on Brand & Marketing Manager who can lead our day-to-day marketing function and work closely with the CMO.

About the Role

As Marketing Manager, you will be responsible for translating the Founder’s direction into clear marketing strategies, campaigns, content plans, and team execution. You will take ownership of the overall marketing workflow—from planning and briefing to execution, quality control, and performance evaluation.

• This role is suitable for someone who can think strategically, lead a team, and remain hands-on in a fast-moving F&B environment.
• Key Responsibilities
• Develop Maotea’s marketing roadmap and detailed campaign plan.
• Plan and lead end-to-end marketing campaigns for product launches, seasonal moments, store openings, promotions, and brand initiatives.
• Develop content strategies and monthly content plans across TikTok, Instagram, Threads, and other relevant platforms.
• Translate campaign ideas into clear briefs, timelines, deliverables, and task assignments.
• Lead and coordinate the marketing team, including content creators, graphic designers, editors, and marketing executives.
• Review and maintain the quality of daily marketing outputs before final execution.
• Manage KOL campaigns, partnerships, events, community initiatives, and other brand collaborations.
• Ensure all marketing activities remain consistent with Maotea’s brand positioning, identity, and tone of voice.
• Monitor campaign and content performance, identify insights, and recommend improvements based on data.
• Manage marketing timelines and budgets while ensuring projects are delivered on time.
• Prepare weekly progress updates and monthly marketing performance reports for the Founder/CMO.

Requirements

• Minimum three years of experience in marketing, brand management, content strategy, or a related role.
• Proven experience leading campaigns, managing projects, or coordinating a creative/marketing team.
• Experience in F&B, lifestyle, consumer brands, creative agencies, or fast-growing businesses is preferred.
• Strong strategic thinking with the ability to translate ideas into practical execution.
• Strong project management, leadership, and communication skills.
• Good understanding of social media, content trends, KOL marketing, and digital campaigns.
• Able to balance creativity with performance data and business objectives.
• Proactive, highly organized, detail-oriented, and comfortable taking ownership.
• Comfortable working in a dynamic environment and collaborating directly with the Founder.
• Employment Type: Full-time
• Work Arrangement: On-site