Skill diminta
Communication
Deskripsi
- Marketing Manager – Paris Group
- Job Summary
We are looking for a highly driven Marketing Manager to lead the growth and visibility of our F&B brands in Jakarta. You will be responsible for driving traffic, building brand relevance, and contributing directly to revenue growth.
- Initially, you will oversee Paris Bistro and Paris Café, with Paris Sorbet joining the portfolio in the future.
- Key Responsibilities
- Brand Strategy & Positioning
- Develop and execute marketing strategies for each brand
- Strengthen brand awareness and consistency across all channels
- Ensure each concept maintains a distinct identity
- Traffic & Revenue Growth
- Create initiatives to increase foot traffic, especially during low periods
- Develop campaigns and activations that drive revenue
- Identify new growth opportunities and partnerships
- Digital Marketing & Content
- Oversee social media and content strategy
- Collaborate with photographers, designers, influencers, and agencies
- Ensure content reflects the positioning and personality of each brand
- Campaigns & Events
- Plan and execute promotions, events, and collaborations
- Create strong "reasons to visit" throughout the year
- Build awareness and buzz around the brands
- Performance & Analytics
- Monitor campaign performance and ROI
- Track key business metrics including traffic, revenue, and customer engagement
- Provide monthly reports and recommendations
Requirements
- 3–5 years of experience in marketing (F&B, hospitality, lifestyle, or related industries preferred)
- Proven experience managing multiple projects or brands simultaneously
- Strong understanding of social media and digital marketing
- Business-oriented mindset with a focus on results
- Creative, proactive, and hands-on
- Excellent communication and organizational skills
- Familiarity with the Jakarta market is a plus
- What We Are Looking For
- Someone who can create buzz, not just content
- Someone who understands how to turn branding into revenue
- Someone who takes ownership and moves fast
- Someone passionate about hospitality and lifestyle brands
- Compensation
- Competitive salary + performance-based incentives.
- Location: Jakarta Selatan