Jakarta
Rp2 jt – Rp3 jt10 hari lalu
Deskripsi pekerjaan Marketing Manager Hang Tuah
Strategic Leadership: Develop and execute comprehensive, forward-thinking marketing strategies that align with the company’s long-term vision and drive growth across all restaurant branches.
Marketing Plan: Design, implement, and oversee a robust annual marketing plan, ensuring all initiatives are executed within budget and align with overarching business objectives.
Brand Program & Collaborations: Identify, negotiate, and execute strategic brand partnerships, sponsorships, and collaborative programs to expand market reach and engage new customer segments.
Team Harmonization: Lead, mentor, and unify a multi-disciplinary marketing department to ensure consistent messaging, seamless operations, and high-quality creative output.
Cross-Functional Collaboration: Partner closely with key divisions to ensure that all marketing initiatives are financially sound, operationally executable, and seamlessly integrated into daily business activities.
Campaign Management: Oversee the end-to-end execution of omni-channel marketing campaigns, from initial conceptualization to targeted deployment.
Market Insight & Vision: Act as the brand's primary visionary by continuously analyzing market trends, consumer dining behaviors, and competitive landscapes to identify new opportunities.
Performance Optimization, Report & Analysis: Establish and monitor clear KPIs, conducting comprehensive reporting and deep data analysis to measure campaign success, optimize engagement, and maximize overall return on investment.
Bachelor’s degree in Marketing, Communication, Business, or related field
Minimum 4–5 years of experience in Marketing Communication, with at least 1–2 years in a leadership/managerial role (preferably in F&B industry)
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