Marketing Manager

The Marketing Manager is responsible for developing and executing O'Connor Tumbler's overall marketing strategy to drive brand growth, customer acquisition, revenue, and market share. This role oversees brand management, digital marketing, e-commerce campaigns, product marketing, partnerships, and marketing communications while leading a high-performing marketing team.

The ideal candidate is a strategic thinker with strong analytical skills, commercial acumen, and leadership capabilities who can translate business objectives into impactful marketing initiatives that strengthen O'Connor's position as a leading lifestyle drinkware brand.

• Key Responsibilities
• Marketing Strategy & Business Growth
• Develop and execute annual, quarterly, and monthly marketing strategies aligned with the company's business objectives.
• Identify growth opportunities through market analysis, customer insights, and competitive benchmarking.
• Drive sustainable revenue growth while strengthening brand equity.
• Establish marketing objectives, KPIs, and performance measurement frameworks.
• Brand Management
• Build and maintain a strong, consistent, and premium brand image across all customer touchpoints.
• Develop brand positioning and messaging that differentiate O'Connor in the competitive drinkware market.
• Ensure all marketing communications align with the company's brand guidelines and values.
• Product Marketing
• Lead go-to-market strategies for new product launches.
• Collaborate with Product Development and Sales teams to define product positioning, pricing strategies, and key selling points.
• Monitor product performance and recommend improvement strategies throughout the product lifecycle.
• Digital Marketing
• Oversee all digital marketing initiatives, including Meta Ads, TikTok Ads, Google Ads, SEO, email marketing, and website performance.
• Optimize customer acquisition, conversion rates, and marketing ROI.
• Analyze campaign performance and continuously improve marketing effectiveness through data-driven decisions.
• E-Commerce Marketing
• Collaborate with the E-Commerce team to maximize marketplace performance across Shopee, TikTok Shop, Lazada, and other online channels.
• Develop promotional calendars, campaign strategies, affiliate programs, and live commerce initiatives.
• Improve conversion rates, average order value, and customer retention.
• Campaign & Promotion Management
• Develop integrated marketing campaigns across online and offline channels.
• Plan seasonal campaigns, product launches, collaborations, and promotional events.
• Ensure campaigns are delivered on time, within budget, and achieve business objectives.
• Consumer Insights & Market Research
• Conduct market research to identify customer needs, purchasing behavior, and emerging industry trends.
• Monitor competitor activities and market dynamics to identify new business opportunities.
• Translate customer insights into actionable marketing strategies.
• Partnership & Brand Collaboration
• Build strategic partnerships with influencers, creators, corporate partners, retail partners, and brand collaborators.
• Identify collaboration opportunities that enhance brand awareness and customer engagement.
• Budget & Performance Management
• Develop and manage the annual marketing budget.
• Monitor marketing investments to maximize return on investment (ROI).
• Prepare regular marketing performance reports for executive management.
• Leadership & Team Development
• Lead, mentor, and develop the marketing team.
• Foster a culture of creativity, accountability, collaboration, and continuous improvement.
• Set clear performance goals and conduct regular coaching and performance evaluations.
• Cross-Functional Collaboration

Work closely with Sales, Product Development, Operations, Finance, Customer Service, and E-Commerce teams to ensure alignment between marketing initiatives and business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in marketing, including at least 2 years in a managerial or leadership role.
• Experience in consumer goods, lifestyle brands, retail, home & living, or e-commerce industries is highly preferred.
• Strong understanding of branding, digital marketing, performance marketing, product marketing, and e-commerce.
• Proven experience managing integrated marketing campaigns and cross-functional teams.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication, presentation, and leadership abilities.
• Results-oriented with the ability to thrive in a fast-paced business environment.