Skill diminta
CommunicationLeadershipProject Management
Deskripsi
About the role
We are looking for an experienced Marketing Manager to lead and execute integrated marketing strategies for our F&B business, covering both online and offline marketing activities.
- Key responsibilities
- Develop and execute marketing strategies to drive brand awareness, customer engagement, traffic, and sales
- Lead online marketing initiatives, including digital campaigns, social media, KOL/influencer collaborations, and promotional activities
- Plan and execute offline marketing activities, including brand activations, events, partnerships, and community engagement
- Develop effective campaigns to increase customer acquisition, retention, and brand loyalty
- Monitor campaign performance, analyze marketing KPIs, and optimize marketing ROI
- Collaborate with operations and other teams to ensure effective campaign execution across outlets
- About you
- Minimum 4 years of experience as a Marketing Manager in the F&B industry
- Proven experience handling both online and offline marketing activities
- Strong understanding of digital marketing, brand building, promotional campaigns, and customer engagement
- Experience in planning and executing marketing activations and integrated campaigns
- Strong leadership, communication, analytical, and project management skills
- Creative, hands-on, and results-oriented, with a strong commercial mindset