Marketing Manager

Deskripsi pekerjaan Marketing Manager Yoona Digital Indonesia

Own the growth engine of Indonesia's #1 organic femcare brand. From performance ads to community love — you make millions of women choose Yoona, and keep choosing it.

"Femcare marketing has been whispered for decades. We're done whispering."

We're Indonesia's leading organic feminine care brand — and the conversation around women's wellness is changing fast. We need a marketing leader who can build a brand women trust, a funnel that converts, and a community that stays. You'll own the entire growth story.

• Must have
• D2C Growth & Performance Marketin

g - 4+ years running paid acquisition at scale — Meta, TikTok, Google, AI — with full ownership of CAC, ROAS, and budget allocation. You've grown a consumer brand before and can show the numbers.

Brand & Content Leadership -

You can build a brand voice women trust on a sensitive category — and translate it into content that performs. Campaign concepts, social calendars, creative briefs: you've led all of it, hands-on.

Marketplace & E-Commerce Fluency -

Experience growing sales on Shopee, Tokopedia, and TikTok Shop alongside a D2C website — campaign calendars, flash sales, affiliate programs, livestream commerce.

KOL, Community & Partnerships -

You've built influencer programs that drive revenue, not just reach — from nano-KOL seeding to brand ambassador structures, with clear attribution.

Retention & CRM Thinking -

Repeat purchase is our most important metric. Experience with WhatsApp marketing, email flows, subscription mechanics, or loyalty programs is a strong plus.

Team Leadership & AI-Native Workflow -

You've managed designers, content creators, and agencies — and you're excited to run a lean team supercharged by AI tools rather than a big traditional department.

Ready to make a category impossible to ignore?

We don't need a perfect résumé. We need someone who's grown a consumer brand, obsesses over both the numbers and the story, and wants their work to actually matter.