Skill diminta
CommunicationNegotiation
Deskripsi
Deskripsi pekerjaan Marketing Specialist KOI Group
Job Purpose
Responsible for developing and executing marketing initiatives through KOL collaborations, B2B partnerships, and community engagement to increase brand awareness, strengthen brand positioning, expand business networks, and drive sales growth.
- Key Responsibilities
- KOL Management
- Identify, research, and approach relevant KOLs, influencers, and content creators based on the company's target audience.
- Manage KOL collaborations, including outreach, negotiation, campaign briefs, and execution.
- Ensure all KOL activities align with the company's marketing objectives and brand positioning.
- Monitor and evaluate KOL campaign performance based on reach, engagement, brand exposure, and sales contribution.
- B2B Partnership
- Identify and develop potential business partnerships with companies, brands, institutions, and other strategic partners.
- Conduct business outreach, presentations, and negotiations to establish mutually beneficial partnerships.
- Prepare partnership proposals and coordinate the execution of collaboration programs.
- Maintain strong relationships with business partners and explore opportunities for long-term collaboration.
- Community Management
- Build, develop, and manage communities relevant to the company's target market.
- Plan and execute community activities, including gatherings, events, brand activations, and collaborative campaigns.
- Maintain community engagement and build long-term relationships with community members.
- Develop community programs to increase customer loyalty, brand awareness, and outlet visits.
- Reporting & Evaluation
- Prepare regular reports on KOL collaborations, B2B partnerships, and community activities.
- Monitor marketing budgets, KPIs, and campaign effectiveness.
- Provide insights and strategic recommendations to improve marketing performance and business growth.
Qualifications
- Minimum 2 - 3 years of experience in Marketing, KOL Management, B2B Partnerships, or Community Management.
- Strong communication, negotiation, and relationship-building skills.
- Established networks with KOLs, influencers, communities, or potential business partners are an advantage.
- Creative, proactive, target-oriented, and able to work independently or collaboratively.
- Willing to attend events, conduct field visits, and support on-ground marketing activities.