- Marketing Supervisor — Lencir & Rica Rico
- We are looking for a proactive, hands-on, and execution-driven
- Marketing Supervisor
- to support the Marketing Manager in driving marketing execution across
- Lencir and Rica Rico.
We need someone who can translate marketing direction into well-coordinated execution, guiding the day-to-day work of the marketing team, and ensuring that marketing initiatives contribute to brand awareness, customer engagement, and business growth.
- What You’ll Be Up To
- A. Marketing Execution & Campaign Coordination
- Translate marketing direction from the Marketing Manager into clear and coordinated execution across Lencir and Rica Rico.
Oversee end-to-end marketing initiatives across content, digital, performance marketing, KOL, partnerships, e-commerce, and offline channels.
- Ensure campaigns are delivered on time, aligned with brand direction, and connected to business objectives.
- B. Team Supervision & Cross-Functional Collaboration
- Guide the day-to-day work of the marketing team by aligning priorities, maintaining execution quality, and keeping deliverables on track.
- Support team members in resolving execution challenges while encouraging stronger ownership, accountability, and collaboration.
- Coordinate with internal stakeholders and external partners to ensure smooth marketing execution.
- C. Performance & Marketing Improvement
- Monitor campaign and channel performance across ads, content, live commerce, KOL collaborations, promotions, and brand activations.
- Connect marketing performance with customer behavior, competitor activities, market trends, and business outcomes.
- Translate findings into clear recommendations, campaign optimizations, and new marketing experiments.
Identify opportunities to improve marketing processes by leveraging data, AI, automation, and digital systems where relevant, with clear consideration for quality, efficiency, and business impact.
D. KOL, Partnership & Brand Activation
Oversee collaborations with KOLs, influencers, agency, vendor, and brand partnerships to ensure alignment with campaign objectives and brand standards.
- Lead product launches, events, and brand activations while ensuring quality, timelines, and expected outcomes.
- Evaluate partnership and activation results to identify improvements for future initiatives.
- What We're Looking For
- Bachelor’s degree in Marketing, Communication, Business, Management, or a related field.
- Minimum 3–5 years of experience in marketing, brand, digital marketing, or a related function.
- Experience coordinating marketing initiatives, supervising team members, or leading cross-functional execution.
- Experience working with consumer brands, preferably in beauty, wellness, F&B, FMCG, retail, or lifestyle industries.
Strong understanding of digital and offline marketing, with the ability to connect campaign performance, customer insights, and business objectives.
Comfortable working with marketing data and leveraging AI, automation, or digital solutions to improve decisions, processes, and marketing effectiveness.
- Able to manage multiple priorities and drive execution in a fast-moving environment.
- Soft Skills & Behaviors
- Proactive and able to take initiative without waiting for detailed instructions.
- Mature and professional in handling people, feedback, priorities, and business challenges.
- Collaborative and confident in guiding team members and coordinating stakeholders.
- Curious and open to exploring new marketing approaches, technologies, and better ways of working.
- Nice-to-Have
- Experience handling product launches, brand activations, store opening campaigns, or seasonal campaigns.
- Experience working with KOLs, influencers, agencies, brand partners, or marketplace/social commerce channels.
- Experience managing both online and offline marketing initiatives.
- Familiarity with AI tools, automation, analytics tools, or digital platforms to support marketing productivity and performance.