Modern Channel Ops & Brand IP Activation Specialist

Purpose

Turn XL’s brand and commercial strategy into strong, consistent execution across retail and other customer-facing channels.

Lead visibility and customer activations in the market, helping XL win exposure and share of voice—especially in offline channels where customers make purchase decisions.

Responsibilities

• Translate brand, marketing and commercial priorities into channel and activation plans that drive visibility, consideration and sales
• Develop channel execution guidelines, toolkits and campaign materials for retail and other customer touchpoints.
• Identify opportunities to strengthen XL’s presence and share of voice in priority channels and locations.
• Monitor regional execution against agreed plans, timelines, budgets and brand standards; identify gaps and coordinate corrective action.

Serve as the main point of contact for regional teams submitting local activity proposals. Assess proposals for strategic fit, customer relevance, feasibility, budget and expected impact.

Requirements

Around 5+ years of experience in channel marketing, trade marketing, brand activation, events or a related marketing role. Experience in telecommunications, FMCG or another consumer-facing business is an advantage.

• Strong marketing sense, with the ability to connect brand strategy to practical channel execution.
• Organized and detail-oriented, with the ability to manage multiple activities, deadlines and budgets at once.
• Comfortable using Excel for budget tracking, proposal evaluation, performance reporting and basic data analysis.
• Willing to travel to regions and activity locations as required.