National E-commerce Manager

• Key Responsibilities
• Own the E-commerce Business

Develop and execute the overall e-commerce strategy, business plan, and budget for the Indonesian market, with end-to-end ownership of key business metrics, including GMV, revenue, profitability, and growth.

Lead E-commerce Operations & Growth

Lead and oversee the Store Operations, Advertising, and Livestreaming functions, while working closely with Influencer Marketing and Content teams to drive growth across both shelf-based and content-driven e-commerce channels.

• Drive TikTok & Platform Growth
• Build deep expertise in TikTok and other key e-commerce platforms, developing a sustainable traffic acquisition and conversion strategy.

Lead the planning and execution of major campaigns, promotional events, and platform initiatives to maximize traffic, conversion, and sales performance.

Drive Data-Based Business Optimization

Leverage business and platform data to continuously optimize advertising ROI, livestreaming performance, conversion rates, and overall operational efficiency.

• Identify key growth opportunities, diagnose performance gaps, and translate insights into actionable business strategies.
• Strengthen Product & Supply Chain Alignment

Partner closely with Product and Supply Chain teams to translate market insights and customer feedback into product assortment, pricing, and inventory strategies.

Ensure e-commerce plans are aligned with supply chain capabilities, optimize inventory turnover, and proactively manage stockout and overstock risks.

Build & Lead a High-Performing Team

Build, develop, and lead the Indonesian e-commerce organization, including talent acquisition, capability development, performance management, and succession planning.

Establish clear goals, performance standards, and operating mechanisms to build a professional, agile, and high-performing team.

Qualifications

• Education & Experience
• Bachelor’s degree or above, with
• 5+ years of e-commerce experience
• and
• 3+ years of end-to-end business or team management experience
• in Indonesia or Southeast Asia.
• Experience in
• Beauty, FMCG, Consumer Retail, or related industries
• is preferred.
• E-commerce & Market Expertise
• Strong understanding of Indonesia’s major e-commerce platforms, particularly
• TikTok Shop
• , including platform operations, traffic acquisition, advertising, livestreaming, promotions, and conversion optimization.
• Proven track record of independently managing a market,
• building an e-commerce business from the ground up
• , or delivering significant business growth.
• Leadership & Business Capabilities
• Strong commercial acumen, strategic thinking, and data-driven decision-making skills.

Demonstrated ability to lead cross-functional teams, manage business priorities, negotiate with external partners, and deliver results in a fast-paced environment.

• Strong ownership mindset with the ability to balance short-term business performance with sustainable long-term growth.
• Language & Regulatory Knowledge
• Fluent English with strong communication skills in a professional working environment.
• Mandarin proficiency is preferred.
• Familiarity with Indonesia’s import/export regulations and relevant regulatory requirements for
• beauty and consumer products
• is a plus.