Online Marketing - Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description

• Plan and execute performance marketing campaigns across Google channels and social media platforms
• Work with creative team to develop creatives and assets required for campaigns
• Regularly provide analysis, insights on performance and making adjustments as necessary to fulfill the set objectives

Collaborate with teams to initiate and guide on A/B tests, incrementality test, and spend scaling tests for campaigns to determine what works best

Manage digital advertising portfolios and serve as an internal consultant, working closely with stakeholders to develop, execute, and optimize campaigns across multiple social media platforms while ensuring campaign performance and objectives are achieved.

Requirements

Hold a minimum Bachelor's degree in Marketing, Business, or another related field.

Possess a minimum of 2 to 3 years of hands-on experience managing digital marketing ads, with deep functional knowledge of Meta, Google, plus TikTok advertising channels.

• Demonstrate direct exposure to Collaborative Ads (CPAS) or related e-commerce advertising tools.
• Show proficiency in planning digital marketing budget forecasts to optimize campaign delivery and maximize returns.
• Demonstrate an AI-savvy mindset, utilizing artificial intelligence tools to automate workflows and reporting processes.
• Exhibit trend-consciousness with up-to-date knowledge of evolving viral trends, TikTok culture, and younger audience behavior
• Possess sharp commercial awareness to understand consumer behavior and target markets.
• Communicate effectively through both written and verbal English and Indonesian