Online Marketing Sales Manager

Responsibilities

• Develop annual and quarterly online sales and marketing strategies, including targets, budgets, and channel priorities
• Own online revenue, conversion, and profitability across Shopee, TikTok Shop, website, and social media
• Plan and oversee the campaign calendar, including mega sales (9.9, 10.10, 11.11, 12.12) and brand campaigns
• Direct advertising strategy and budget allocation, holding the team accountable for ROAS and ad efficiency
• Lead live streaming and KOL/affiliate programs, from partner selection to ROI evaluation
• Lead, coach, and evaluate the team (marketplace, content, live streaming), setting KPIs/OKRs and building SOPs
• Analyze sales, traffic, and customer data, and report insights and recommendations to the Director
• Coordinate with product, warehouse, and finance on stock planning, pricing, and fulfillment

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of experience in e-commerce, digital marketing, or online sales, including 2+ years in a managerial or team lead role
• Proven track record of growing online sales on marketplaces and social commerce
• Strong knowledge of marketplace tools and ads (Shopee, TikTok Shop), Meta Ads, and TikTok Ads
• Strong analytical skills with sales and ad data (Excel/Google Sheets, dashboards)
• Strong leadership, communication, and stakeholder management skills
• Proficient in English, both written and spoken
• Preferred: experience in fashion, bags, or beauty brands; live commerce and KOL/affiliate experience; based in or willing to relocate to Semarang