Skill diminta
Leadership
Deskripsi
Tanggung Jawab
The Online Partner Development Lead will oversee GreenSM's e-commerce/online partnership and channels execution, briefing the in-house Marketing team on priorities and direction, monitoring live campaign and platform performance, and using performance data daily to decide what to test or improve next.
This role owns commercial and performance oversight across e-commerce/marketplace platforms, digital channels and affiliate/referral channels, ensuring execution translates into scalable, cost-efficient booking volume for GreenSM's B2C and O2O growth engine.
- Performance Oversight & Briefing
- Own day-to-day performance oversight across marketplace advertising, retail media, and digital channels
- Brief the marketing team on priorities, targeting direction, and budget/placement allocation based on performance data and business targets
- Monitor live campaign and platform performance and identify what to test or adjust next not just report on results,
- Manage back-funnel modeling to ensure marketing execution translates into bookings, not just leads
- E-commerce & Online Platform Partnerships
- Own and grow GreenSM's presence on e-commerce/marketplace platforms/digital channels and similar
- Negotiate placements, promotional slots, and co-marketing opportunities with platform partners
- Develop and manage online affiliate and referral partnerships to diversify acquisition channels
- Track partner-driven performance and manage commercial terms with each platform
- Team Leadership
- Build, lead covering e-commerce and online partnership oversight
- Set clear KPIs (bookings, CAC, ROAS) and run regular performance reviews
- Coordinate closely with the the in-house Marketing team, and sales teams to align execution with pipeline needs
- Partner & Vendor Commercial Management
- Negotiate rates, ad credits, and value-added support from platform and agency partners
Kualifikasi
Minimum 10 years of experience in performance marketing, e-commerce, or marketplace operations, with exposure to platforms such as TikTok Shop, Shopee Ads, Lazada Ads, Tokopedia Ads, or similar
- Proven track record overseeing or briefing paid media/e-commerce execution (agency or in-house) toward measurable commercial outcomes
- Experience working directly with e-commerce/marketplace platforms (Blibli, Lazada, Bukalapak, Shopee, Tokopedia, or similar)
- Experience in high-volume digital acquisition environments (ride-hailing, e-commerce, fintech, or mobility preferred)