Paid Media Sr. Specialist

Tanggung Jawab

Conduct competitor analysis in digital advertising to enhance the company's competitiveness.

Develop a media plan by analyzing keywords, target audiences, and current trends to ensure that advertisements align with the company's objectives and effectively reach the target audience.

Analyze the results of published ads to assess current performance, take action, and formulate strategies to improve digital advertising performance and increase conversions.

• Coordinate with other departments regarding advertising content, ensuring alignment with company regulations and business unit objectives.
• Build and maintain good relationships with external parties to support smooth operations.
• Monitor advertisements and other marketing media to ensure that keywords and displays seen by the audience align with the planned strategy.

Evaluate the performance of each platform, including infrastructure, advertising productivity, marketing architecture, and current strategies, to improve subsequent marketing activities.

Create reports, ensure the availability and accuracy of marketing performance results, and consolidate them in one place for more efficient access.

Ensure that costs associated with paid media activities remain within the specified budget.

Kualifikasi

• Bachelor's degree in Marketing Communication, Business Management, or a related field.
• 3–4 years of experience in Digital Marketing, particularly in managing digital advertising campaigns.
• Experience working in a digital marketing agency or the beauty industry will be a strong advantage.

Hands-on experience with digital advertising platforms, including knowledge of Click-Through Rate (CTR), advertising costs, media planning, and campaign performance optimization.

Strong analytical and research skills, including competitor analysis, keyword research, audience analysis, and digital advertising performance evaluation.

• Proficiency in digital advertising platforms and social media analytics tools.
• Good budget management skills, with the ability to monitor advertising expenditure and evaluate paid media cost efficiency.