Performance Marketing (Mobile App Growth)

Deskripsi pekerjaan Performance Marketing (Mobile App Growth) bTaskee Technology Indonesia

We are looking for a hands-on, highly analytical, and self-driven Performance Marketing Specialist to lead our user acquisition and app growth strategies at bTaskee Indonesia. You will be responsible for translating business strategies into technical campaign executions, managing end-to-end paid advertising, and maintaining precise mobile app attribution. You will operate with high autonomy and collaborate directly with our Regional HQ team in Vietnam.

• Key Responsibilities
• Campaign Execution & Scaling

: Plan, execute, and optimize multi-channel performance campaigns across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads (ASA) to drive app installs, active bookings, and customer retention within target CAC and ROAS.

App Attribution & Tech Setup

: Set up, audit, and troubleshoot mobile measurement partner (MMP) tracking using Adjust (or AppsFlyer), including in-app event mapping, SKAdNetwork / ASA attribution parameters, and deep linking integration.

Data & Funnel Optimization

: Monitor and analyze full-funnel conversion metrics using GA4, Looker Studio, and MMP dashboards to eliminate drop-offs across both Android and iOS platforms.

Regional Collaboration

: Communicate and align regularly with the Vietnam HQ technical and marketing teams regarding tracking setup, API integrations, and budget allocations.

Independent Experimentation

: Run continuous A/B tests on ad creatives, audience targeting, keyword bidding (for ASA & GAC), and landing pages autonomously without requiring day-to-day technical supervision.

Requirements

Experience

• 3+ years of hands-on experience in Performance Marketing/User Acquisition, specifically for Mobile App businesses
• (On-demand services, Ride-hailing, E-commerce, or Tech Startups).
• Technical Mastery: Proven expertise in Adjust or AppsFlyer, Deep Linking,
• Google App Campaigns (GAC), Meta App Ads, Apple Search Ads (ASA),
• GA4, and Google Tag Manager.

Language Proficiency: Fluent in English (written & spoken) for daily cross-border communication and technical alignment with the regional team in Vietnam.

Working Style

• Strong ownership,
• high initiative to troubleshoot technical bugs independently, and comfortable working under low supervision.