Indonesia
Rp1,7 jt – Rp3,4 jt · estimasi2 hari lalu
We are looking for a data-driven, creative, and proactive Performance Marketing & SEO Specialist to join our growing team. In this role, you will be the engine behind our digital acquisition strategy. You will own the execution and optimization of our paid ad campaigns across major platforms, keep a sharp eye on top-of-funnel performance metrics, and drive organic traffic through sharp SEO management.
Campaign Creation & Performance Management
Plan, build, and launch paid advertising campaigns aligned with business goals, while continuously monitoring campaign budgets, bids, and performance to ensure optimal ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition).
Track, analyze, and report on top-of-funnel (ToFu) metrics (e.g., Impressions, CTR, CPC, CPM, and traffic quality), maintaining marketing dashboards and translating complex data into actionable insights for the wider team.
Manage and optimize paid channels, including Google Ads (Search, Shopping, PMax), Meta Ads (Facebook & Instagram), TikTok Ads, and TikTok Shop, ensuring campaigns and product feeds run smoothly.
Execute on-page, off-page, and technical SEO strategies to improve organic visibility and rankings, while conducting keyword research to identify new traffic opportunities and support content development.
Monitor website health and performance through Google Search Console and Google Analytics (GA4), troubleshooting issues as needed.
Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Information Systems, or a related field.
1–3 years of hands-on experience in performance marketing, digital advertising, or SEO (agency or in-house).
Proven experience navigating Google Ads Manager, Meta Ads Manager, and TikTok Shop/Ads backend.
Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog, alongside Google Search Console.
Strong proficiency in Google Analytics (GA4) and Microsoft Excel/Google Sheets for data slicing and reporting.
A growth-oriented mindset—you see a dip in metrics as a puzzle to solve, not a failure.
Excellent written and verbal communication skills for ad copywriting and clear reporting.
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