Product Manager — IntelliBron Aman

Tanggung Jawab

• Product Ownership
• Own the feature roadmap for the iOS and Android apps and the B2B admin console.
• Collaborate with R&D on user stories and acceptance criteria.
• Manage App Store and Google Play Store listings, including App Store Optimisation (ASO).
• Conduct competitive analysis against Norton, Bitdefender, Lookout, and other mobile security players.
• Share mobile threat intelligence with the Orion Product Manager to enrich detection models.
• B2C Growth (with MarComm)
• Co-develop consumer acquisition campaigns with the MarComm team.
• Define campaign briefs covering audience targeting, messaging, and conversion goals.
• Design and optimise the freemium-to-premium conversion strategy and paywall experience.
• Conduct App Store Optimisation including keyword strategy and creative A/B testing.
• Analyse funnel metrics: installs, D1/D7/D30 retention, and conversion rates.
• B2B Commercial Program
• Define Aman for Business: packaging, pricing, and volume licensing models.
• Drive MDM integration requirements (Hexnode, Intune, etc.) and admin console features.
• Develop B2B sales enablement materials for the Solution Specialist and Account Management team.
• Design and manage the pilot-to-paid conversion programme.
• Support B2B pipeline development in collaboration with Account & Partner Management.
• Partnerships & Revenue
• Develop and manage the Telco operator pre-bundle programme for subscriber plans.
• Negotiate and manage Device OEM pre-install and co-marketing agreements.
• Define pricing architecture across B2C tiers, B2B licences, and promotional models.
• Produce revenue reporting: B2C ARPU/LTV and B2B ARR by cohort.
• Support co-marketing activities with MarComm for B2B segments (webinars, whitepapers).

Kualifikasi

• 5+ years of experience in product management, preferably in mobile applications, SaaS, or cybersecurity.
• Strong understanding of B2C mobile product metrics (installs, retention, ARPU, LTV) and growth levers.
• Experience with B2B SaaS commercial programmes, volume licensing, and enterprise sales enablement.
• Familiarity with Telco distribution models, OEM partnerships, and mobile enterprise management (MDM).
• Excellent ability to collaborate across marketing, sales, and engineering teams in a fast-paced environment.
• Experience with App Store/Google Play management and ASO best practices.