Quaker Trade Marketing Manager

• Overview
• Build strong year plan to deliver the annual quaker sales volume target.

To manage end-to-end Marketing for Quaker Brand Portfolio in Indonesia by executing winning brand activation programs working closely with the Commercial and Marketing Lead.

To translate Quaker brand strategies into well-defined Channel & Category programs & activities to support the achievement of volume growth and share ambition & bring to life PepsiCo’s in-store picture of success per channel, per product category

Responsibilities

Grow Volume and Distribution

Build strong year plan to deliver the annual sales volume target of Quaker which include trade activities related and distribution drive initiatives.

Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.

Assume overall responsibilities for Quaker

Be fully engaged from the initial stage of deal for local customer pitch (preparing for bidding proposals and participating in bidding together with Quaker Commercial Head

• Keep building up strong relationship by wiring with the key customers during the whole contract period to extend the contract.
• Improve Quaker brand visibilities in key customers working together with Head of Trade Marketing
• Monitor Trade Promotion Executing Plans

Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Quaker Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.

Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions

• Comply with PEP control processes for Trade Spends
• Collect and provide the promotion results (sales results and feedback) to CDT to improve future plans

Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT

• Tracking Sales Promotion results with Distributor
• Review sales progress vs objective in monthly internal team meetings of the assigned channel by collecting sales data once a month.
• Collect/share customer/distributor feedback and market intelligence in MU weekly/monthly meetings and propose necessary actions to take.