Responsible for driving regional growth and revenue across Local Key Accounts (LKA) and Modern Trade Independent (MTI) channels. This role oversees sales execution, trade marketing, supply chain alignment, and buyer relationships across a diverse multi-category portfolio encompassing
Deliver monthly and annual sales targets for the LKA/MTI channel within the region, specifically driving the growth of the product portfolio.
Develop and execute regional-specific promotion plans and tactical visibility initiatives while maintaining strict control over the trade spend budget.
Oversee the end-to-end PO-to-DO process, minimizing out-of-stock (OOS) occurrences and managing distributor performance.
Maintain strong partnerships with regional LKA/MTI buyers to ensure 100% compliance with national promotion programs and store-level execution.
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