In this role, you will be fully responsible for driving sales growth, expanding product availability, optimizing distribution networks, and leading our field sales team to dominate the market within your assigned territory.
Key Responsibilities
Develop and execute regional sales plans and market penetration strategies to increase sales volume, market share, and numerical distribution for our FMCG products.
Appoint, manage, and evaluate the performance of distribution partners within the region to ensure seamless product flow, excellent inventory control, and achievement of sell-in and sell-out targets.
Lead, mentor, and motivate the regional field sales team (including Area Sales Managers, Sales Supervisors, and Sales Representatives) to achieve daily/monthly targets and ensure effective store coverage.
Monitor and manage the regional accounts receivable (AR) and distributor credit limits to ensure healthy cash flow and minimize bad debts.
Analyze regional sales data, monitor competitor activities, track market trends, and provide regular analytical reports with actionable recommendations to the National Sales Management / Board of Directors.
Job Requirements
Minimum Bachelor’s Degree (S1) in Business Administration, Management, Marketing, or a related field.
Deep understanding of FMCG distribution structures, Distributor Management Systems (DMS), and the market dynamics of Modern Trade (MT) and General Trade (GT).
Strong leadership with a track record of managing large field sales forces, excellent negotiation skills, and a persuasive communication style.
Data-driven mindset with the ability to interpret complex sales data, read sales trends, and create accurate sales forecasts.
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