Retail Growth & Customer Experience Executive

#About the Role

OMAHBAYI is looking for a commercially minded and highly adaptable individual to help us understand what customers need, identify retail trends, design relevant store programs, and ensure those programs are executed effectively.

You will work closely with the Operational Manager and store teams to improve customer experience, product assortment, store display, service quality, and commercial performance.

This is not a desk-based research position. You will be expected to analyse data, speak directly with customers, observe store conditions, coordinate program execution, evaluate results, and adjust quickly when market conditions change.

• #Key Responsibilities
• -Analyse sales, transaction, category, product, and customer trends across OMAHBAYI stores.
• -Conduct customer surveys, interviews, and in-store observations.
• -Evaluate customer satisfaction related to service, product assortment, pricing, product availability, and store display.
• -Identify customer needs, market trends, seasonal opportunities, and local competitor activities.
• -Develop store campaigns and customer experience improvement programs based on findings.
• -Coordinate program execution with the Operational Manager, store teams, purchasing, warehouse, and marketing teams.
• -Prepare clear program briefs, timelines, targets, and execution guidelines.
• -Monitor implementation at Jakal and Bantul stores.
• -Evaluate campaign and program performance using measurable indicators.
• -Identify why a program succeeded or failed and recommend the next action.

-Adapt campaigns, product focus, displays, and operational programs according to customer behaviour, economic conditions, market trends, and store performance.

• -Present practical recommendations to management based on data and field findings.
• #What We Are Looking For
• -Bachelor’s degree in Business, Marketing, Management, Psychology, Communication, Statistics, or a related field.

-At least 2 years of experience in retail operations, trade marketing, customer experience, business development, market research, or a related role.

• -Strong analytical skills and confidence working with sales and customer data.
• -Comfortable conducting surveys, interviews, and direct customer interactions.
• -Able to translate data and customer feedback into practical store programs.
• -Strong project execution and coordination skills.
• -Able to work independently while collaborating across departments.
• -Highly observant, curious, adaptable, and solution-oriented.
• -Willing to spend significant time in stores, not only working from the office.
• -Proficient in Microsoft Excel or Google Sheets.
• -Good written and verbal communication skills.
• -Experience in mother-and-baby retail, fashion retail, FMCG, or multi-branch retail is an advantage.
• # You May Be a Strong Fit If You
• -Notice when something in a store does not feel right and want to investigate why.
• -Do not rely only on assumptions or customer opinions.
• -Compare what customers say, what they actually do, and what the sales data shows.
• -Can manage a program from initial research through execution and evaluation.
• -Remain calm and practical when circumstances change.
• -Prefer measurable results over simply completing activities.
• -Are willing to challenge an idea when the evidence shows it may not work.
• # Success Measures
• Your performance will be evaluated based on improvements such as:
• -Customer satisfaction and service quality.
• -Store transactions and conversion.
• -Average basket size.
• -Campaign effectiveness.
• -Product and category performance.
• -Store display effectiveness.
• -Repeat customer behaviour.
• -Quality and speed of program execution.
• -Accuracy and usefulness of recommendations.
• #Work Location

This position will primarily support

• OMAHBAYI Jakal and Godean
• OMAHBAYI Bantul and Wates
• The role requires regular presence and observation at both stores.
• #How to Apply

Please submit

• Your updated CV.
• A short introduction explaining why this role is relevant to your experience.
• One example of a retail, customer, campaign, or operational problem you have analysed and improved.

Send your application with the subject

Retail Growth & Customer Experience Executive – Your Name