Customer Development and Market Expansion
Finding Potential Customers: Proactively seek out target customers through methods such as phone calls, social media, industry exhibitions, and cold calling.
Screening Opportunities: Conduct initial communication with potential customers to assess their needs and purchasing power, and filter out valuable sales leads.
Market Information Gathering: Understand competitor activities, industry policy changes, and market trends, and promptly report back to the company.
Sales Execution and Business Negotiation
Product/Service Demonstration: Professionally introduce product features, advantages, and the value they bring to customers (i.e., the FAB formula: Features-Advantages-Benefits).
Proposal Development: Customize simple cooperation proposals or quotations based on the specific needs of customers.
Business Negotiation: Communicate and negotiate with customers on terms such as price, payment methods, delivery time, and after-sales service, striving for a win-win situation.
Establishing Customer Profiles: Record basic customer information, communication history, and needs and preferences (usually using a CRM system).
Customer Relationship Maintenance: Regularly follow up with existing customers to understand product usage, resolve simple issues, and enhance trust.
Handling Objections and Complaints: Patiently answer customer inquiries, coordinate internal resources to resolve customer complaints, and improve customer satisfaction.
Payment Collection and After-Sales Service Coordination
Payment Collection: Follow up on customer payment progress promptly according to contract stipulations to ensure timely payment and reduce the risk of bad debts.
After-Sales Liaison: Accurately communicate specific customer needs or after-sales issues to the technical or after-sales department and track processing progress.
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