Search Engine Optimization

Deskripsi pekerjaan Search Engine Optimization DigiAgency

About the Role

We are looking for a Junior SEO Specialist (Full-Time) with a strong passion for search engines, research, and data-driven analysis. In this role, you won't just be learning—you will take ownership of executing on-page SEO strategies, keyword research, content optimization, and basic-to-intermediate technical site audits for DigiAgency’s clients.

This position is ideal for someone with foundational SEO knowledge who wants to build a solid professional portfolio, possesses an analytical mindset, and excels at logical problem-solving.

• Key Responsibilities & Scope of Work
• As a Junior SEO Specialist, you will manage and execute day-to-day and monthly SEO tasks for DigiAgency’s client portfolio, including:

Keyword & Search Intent Research: Conducting comprehensive keyword research, analyzing search intent, and mapping keywords to new and existing landing pages.

Competitor & Content Gap Analysis: Analyzing competitor SEO strategies and identifying relevant content gaps and growth opportunities.

Content Optimization & Briefing: Preparing structured SEO content briefs for writers and optimizing website pages and articles (titles, meta descriptions, H1–H6 structures, internal links, and image SEO).

On-Page & CMS Execution: Publishing and managing content optimizations directly in WordPress (using plugins like Rank Math or Yoast SEO).

Basic to Intermediate Technical SEO: Performing routine site audits using tools like Screaming Frog to identify broken links, redirects, canonical tag issues, duplicate content, and indexability errors.

Performance Monitoring & Analytics: Tracking organic search performance, keyword rankings, and indexing status regularly via Google Search Console (GSC) and Google Analytics (GA4).

SEO Reporting & Insights: Updating monthly SEO client reports in Google Sheets and providing actionable, data-backed optimization recommendations.

Collaboration & SOP Execution: Collaborating with content teams, web developers, and account managers while adhering strictly to DigiAgency's SEO SOPs and quality standards.

• Required Skills & Qualifications
• Core SEO Knowledge: Solid understanding of On-Page SEO, Content SEO, basic Technical SEO, and fundamental web structures.
• SEO & Analytics Tools: Hands-on experience with Google Search Console (GSC) and Google Analytics (GA4).

Keyword & Research Tools: Working familiarity with at least one major SEO tool, such as Ahrefs, Semrush, Screaming Frog, or equivalent platforms.

CMS & Technical Basics: Practical knowledge of WordPress administration and a basic understanding of HTML/CSS (particularly SEO-related tags).

• Analytical & Spreadsheet Skills: Proficiency in Google Sheets / Microsoft Excel for organizing keyword databases and reporting.
• AI-Assisted Efficiency: Ability to leverage AI tools effectively to boost research productivity and content optimization workflows.
• What We Look For (Mindset & Culture Fit)

We are looking for someone who

• Thinks Logically & Analytically: Asks "why" behind organic traffic fluctuations rather than blindly following instructions.
• Has Strong Ownership: Takes full responsibility for deadlines, execution quality, and project deliverables.
• Pays Attention to Detail: Demonstrates high precision across all tasks—from URL structures and meta tags to report data integrity.

Is an Independent Learner: Possesses the initiative to figure out new platform features, tool updates, or Google algorithm changes when given general guidance.

Communicates Clearly: Can explain the technical reasoning behind SEO recommendations in a clear, logical manner.

Is Honest & Open to Feedback: Communicates transparently when encountering roadblocks, doesn't pretend to know something they don't, and actively applies feedback to improve.

• Preferred, But Not Required (Nice to Have)
• A personal blog, website, or active SEO portfolio/case study.
• Previous SEO work, internship, or freelance agency experience (6–12 months is a plus).
• Completion of a structured SEO course or bootcamp.
• Familiarity with Local SEO optimization (Google Business Profile).
• Work Setup & Environment
• Work Location: Fully Remote (Indonesia candidates only)

Working Style: Flexible location and schedule, provided full-time working hours, deadlines, meetings, and client responsibilities are fulfilled.

• Time Tracking: Trackabi (Daily clock in/out)
• Task Management & CRM: Odoo
• Team Communication: Slack
• Virtual Office: Gather
• Primary Web Platform: WordPress