Senior Content – Copywriter

Deskripsi pekerjaan Senior Content – Copywriter PT Aktualisasi Gratia Talenta Indonesia

Responsibilities

Develop clear, compelling, and persuasive copy in Bahasa Indonesia and English for e-commerce platforms, including hero images, supplemental assets, product detail pages (PDPs), product descriptions, and promotional campaigns.

Translate creative briefs, brand guidelines, product information, and campaign objectives into engaging content that communicates key product benefits and drives consumer engagement.

Create and adapt copy based on brand identity, target audience, campaign context, and local market preferences to ensure relevance and consistency.

Conduct factual research on products, competitors, consumer behavior, market trends, and industry developments to support accurate and effective copywriting.

Localize regional or global brand messaging for the Indonesian market while maintaining the original brand voice and strategic intent.

Collaborate closely with designers, brand managers, marketers, and project teams to ensure copy and visual assets are cohesive, accurate, and commercially effective.

Develop creative messaging and content variations for e-commerce campaigns, product launches, seasonal promotions, and other marketing initiatives.

Review and proofread content to ensure grammatical accuracy, clarity, consistency, and compliance with brand guidelines and product information.

Analyze stakeholder feedback, campaign performance, and content engagement metrics to refine messaging and improve content effectiveness.

Stay updated on e-commerce trends, consumer preferences, emerging language styles, and platform-specific content practices across Southeast Asia.

Manage assigned projects independently, contribute creative ideas during team discussions, and proactively recommend solutions to improve content quality and campaign impact.

Requirements

• Bachelor's degree in Communications, Marketing, Advertising, Journalism, English Literature, Creative Writing, or a related field.
• Proven experience as a Copywriter, Content Copywriter, Creative Copywriter, or in a similar content development role.
• Strong copywriting and content writing skills in both Bahasa Indonesia and English.
• Experience creating marketing or e-commerce content for CPG/FMCG consumer brands.
• Strong understanding of the Southeast Asian e-commerce landscape, brand identity, campaign objectives, and Indonesian market nuances.
• Ability to translate product features and benefits into clear, persuasive, and consumer-focused messaging.
• Strong knowledge of copy adaptation, localization, tone of voice, and brand consistency.
• Excellent research, editing, proofreading, and communication skills.
• Ability to work independently while collaborating effectively with designers, marketers, and other stakeholders.
• Strong attention to detail, creativity, and the ability to manage multiple projects and deadlines.

Mandatory Skills

• Bilingual Copywriting: Strong written communication and copywriting skills in Bahasa Indonesia and English.
• CPG/FMCG Brand Experience: Proven experience developing copy for consumer goods brands.
• SEA E-commerce and Localization: Strong understanding of e-commerce content, brand identity, campaign context, and local market nuances, particularly in Indonesia.

Preferred / Good-to-Have Skills

• Experience working with Shopee, Lazada, and/or TikTok Shop.
• Experience in beauty, personal care, home care, food, beverages, or other FMCG categories.
• Experience adapting regional or global brand messaging for Indonesian consumers.
• Familiarity with product detail pages (PDPs), hero images, supplemental assets, and product descriptions.