Senior Copywriter (Creative Agency)

• Deskripsi pekerjaan Senior Copywriter (Creative Agency) WOW Integrated Strategic Communications
• We’re looking for a Senior Copywriter full of fresh ideas and a passion for video creation, especially in the advertising world.

Responsibilities

As part of our creative team, you’ll be in charge of develops creative concepts and compelling copy for integrated campaigns across digital, social media, and traditional platforms, to deliver impactful ideas aligned with brand strategy and client objectives.

Job Description

• Develop creative concepts and campaign ideas from client briefs, and write compelling copy for digital, social, advertising, scripts, and other brand communications.
• Craft scripts for TVC, digital video, and branded content, plus engaging captions, hooks, and CTAs tailored to each platform.
• Keep messaging clear and consistent across all touchpoints, adapt copy for different formats and audiences, and build a copy library.
• Write concept narratives and campaign rationales, and help prepare storytelling materials for internal and client presentations, and deliver high-quality copy and creative materials according to project timelines.
• Translate client briefs and brand strategies into engaging, relevant, and effective creative ideas.
• Write campaign taglines, key messages, and headlines that capture the core idea of each campaign.
• Ensure every piece of copy maintains brand voice, messaging consistency, and creative quality.
• Manage multiple projects and deadlines while maintaining high creative standards.

Requirements

✔ Minimum 3–5 years of experience in copywriting, preferably in a creative or advertising agency. Bachelor's degree in Communications, Advertising, English Literature, Journalism, Marketing, or a related field.

• ✔ Exceptional writing and storytelling skills in English and/or Bahasa Indonesia, with strong grammar and a rich vocabulary.