Skill diminta
CRMGoogle AdsJavaScriptMeta AdsMySQLPHPSEOSQLWordPress
Deskripsi
Senior Digital Marketing Specialist
La Galigo is looking for a technically skilled and results-driven Senior Digital Marketing Specialist to manage and optimize our digital marketing ecosystem. This role combines performance marketing, analytics, SEO, website optimization, CRM, and marketing automation to drive measurable business growth.
You will be responsible for planning and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms, managing tracking and attribution systems, improving website performance, developing automation workflows, and enhancing customer journeys through data-driven solutions.
Key Responsibilities
- Manage and optimize paid media campaigns including Google Ads, Meta Ads, YouTube Ads, and remarketing.
- Maintain analytics, tracking, conversion measurement, and reporting systems (GA4, GTM, Search Console, Meta Pixel).
- Improve website performance through WordPress, Elementor, SEO, and conversion optimization.
- Manage CRM data, marketing automation workflows, email campaigns, and chatbot integrations.
- Troubleshoot technical issues related to websites, integrations, tracking, and digital platforms.
- Collaborate with Marketing, Sales, Reservations, Operations, and external partners to improve digital performance.
Requirements
- Minimum 5 years of experience in digital marketing, performance marketing, or marketing technology.
- Strong experience with Google Ads, Meta Ads, SEO, analytics, and conversion tracking.
- Hands-on experience with WordPress, Elementor, CRM platforms, and marketing automation tools.
- Understanding of HTML, CSS, JavaScript, PHP, SQL/MySQL, APIs, and integrations is highly preferred.
- Strong analytical skills with the ability to turn data into actionable improvements.
- Experience in travel, hospitality, tourism, or international bookings is an advantage.
About the Role
This is an opportunity to take ownership of the digital systems that power a growing international adventure travel brand. You will play a key role in improving customer acquisition, automation, and online conversion through technology, data, and innovation.