Skill diminta
Attention to DetailCRMCommunicationEmail MarketingEnglishGitGoogle AdsGoogle AnalyticsGoogle Tag ManagerJavaScriptLaravelMeta AdsMySQLNode.jsPHPPythonReactSEOSQLWordPress
Deskripsi
We are looking for an experienced Senior Digital Marketing Specialist to join an international hospitality and tourism business based in Bali.
This is a hands-on role for someone who enjoys combining performance marketing, analytics, website optimisation, CRM, and marketing automation to drive measurable business growth.
Key Responsibilities
Plan, launch, and optimise paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, display, remarketing, and retargeting channels.
- Monitor and improve campaign performance, including ROAS, CPA, CTR, CPC, conversion rates, and advertising efficiency.
- Manage Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel, and conversion tracking.
- Ensure enquiry forms, booking forms, WhatsApp clicks, calls to action, and other important customer actions are tracked accurately.
Manage technical and on-page SEO, including metadata, internal linking, site speed, mobile usability, redirects, image optimisation, and broken links.
- Maintain and update the company website using WordPress and Elementor.
- Manage CRM data quality, lead-source attribution, segmentation, customer lifecycle stages, and marketing automation workflows.
- Build, test, and maintain newsletters, promotional emails, transactional emails, and automated customer journeys.
- Develop and maintain chatbot and messaging automation for lead qualification, enquiry handling, and handover to Sales or Reservations.
- Troubleshoot tracking issues, automation errors, CRM synchronisation failures, website problems, and broken integrations.
- Work closely with Marketing, Sales, Reservations, Operations, Finance, management, and external providers.
- Recommend practical improvements to digital marketing performance, lead handling, website conversion, and automation efficiency.
- Qualifications & Experience
- Minimum 4 years of relevant experience in digital marketing, performance marketing, marketing automation, or a related role.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Pixel.
- Solid understanding of SEO, website optimisation, conversion funnels, and lead attribution.
- Experience managing WordPress websites, preferably using Elementor.
- Experience using CRM systems and email marketing automation platforms.
- Strong analytical and problem-solving skills.
- Ability to troubleshoot technical issues systematically and explain them clearly to non-technical colleagues.
- Strong organisational skills, attention to detail, commercial awareness, and ownership.
- Excellent written and spoken English communication skills are essential.
- Applicants must currently reside in Bali or be willing to relocate to Bali before commencing employment.
Technical knowledge in the following areas will be an advantage
- HTML, CSS, JavaScript, PHP, or Laravel
- SQL and MySQL
- API integrations and webhooks
- Chatbot systems and messaging automation
- Node.js, JSON, Git, React, or Python
- Experience in travel, hospitality, tourism, scuba diving, or international customer markets
- What We Offer
- THR and paid annual leave
- Company laptop and work phone
- Opportunity to work in an international business environment
- Professional growth within a developing hospitality and tourism company
- Please submit your CV in English together with a brief introduction outlining your relevant experience.
- Only shortlisted candidates will be contacted.