Deskripsi
Tanggung Jawab
Own overall e-commerce sales, GMV, net revenue, margin, and channel profitability across Shopee, TikTok Shop, and other marketplaces.
Build monthly sales targets, commercial plans, campaign calendars, and channel forecasts based on historical performance and business targets.
Manage marketplace strategy covering pricing, promotion, voucher, bundle, assortment, product launch, and campaign participation.
Maintain strong relationships with platform account managers and commercial teams to maximize campaign access, visibility, and growth opportunities.
- Monitor daily performance across traffic, CVR, AOV, SKU contribution, discount rate, cancellation, and net sales.
- Optimize marketplace funnel from PDP → add-to-cart → checkout → purchase, excluding paid media execution.
- Identify growth opportunities by channel, SKU, customer segment, campaign, and promotion mechanics.
- Own marketplace merchandising, including product ranking, PDP quality, assortment visibility, storefront, and campaign placement.
- Coordinate commercial strategy with Performance Marketing, Affiliate, Livestream, Brand, Creative, and Operations teams.
- Align sales plans with inventory availability and identify stock risks, slow-moving SKUs, and lost-sales opportunities.
- Evaluate campaign effectiveness based on incremental sales, discount investment, margin, and profitability.
- Build weekly and monthly business reviews covering actual vs target, growth drivers, channel issues, and corrective actions
Kualifikasi
- 5+ years of e-commerce experience, preferably in high-volume consumer brands.
- Strong hands-on experience managing Shopee and TikTok Shop with measurable commercial results.
- Proven track record in scaling GMV/revenue while maintaining healthy margin and channel efficiency.
- Strong understanding of marketplace mechanics, campaign strategy, pricing, promotion, merchandising, and conversion optimization.
- Strong network and working relationship with marketplace platform teams or account managers.
- Commercially strong and comfortable working with sales targets, margin, discount investment, inventory, and profitability.
- Advanced in marketplace analytics, spreadsheets, forecasting, and performance reporting.
- Must be able to demonstrate actual GMV managed, growth achieved, margin performance, and key initiatives that drove the results.