Senior KOL Specialist (Fashion)

• Key Responsibilities
• Develop and execute KOL & influencer strategies aligned with brand and campaign objectives.
• Identify and select the right KOLs, influencers, and creators based on brand fit, audience, engagement, and performance.
• Handle outreach, negotiation, briefing, coordination, and relationship management with KOLs and agencies.
• Manage KOL campaigns end-to-end, ensuring content quality, timeline, deliverables, and brand alignment.
• Build and maintain a strong KOL database and long-term relationships with relevant creators.

Monitor and analyze campaign performance, including reach, engagement, traffic, conversion, and ROI, and provide recommendations for improvement.

• Stay updated on social media trends, emerging creators, competitor activities, and relevant content trends.
• Manage KOL budget effectively and ensure campaigns deliver strong results within budget.
• Collaborate closely with Marketing, Creative, Social Media, and E-commerce team.

Requirements

• Pendidikan minimal D3 / S1 (Marketing, Communication, Business, atau setara)
• Pengalaman minimal 2 tahun sebagai
• KOL Specialist
• Terbiasa komunikasi dengan banyak creator
• Paham basic sales funnel & conversion
• Terbiasa bekerja dengan target & angka
• Teliti, rapi,terorganisir, dan cekatan
• Mampu membuat report di
• Excel / Google Sheets
• Mahir menggunakan Canva
• Komunikatif, persuasif, dan proaktif
• Menjadi nilai plus apabila pernah handle
• fashion KOL