Skill diminta
CommunicationEnglishLeadershipMicrosoft ExcelMicrosoft PowerPointPresentationStakeholder Management
Deskripsi
Deskripsi Pekerjaan
Job Description
- Category Strategy & Business Planning
- Develop and lead integrated category growth strategies across all offline channels
- Define category vision, channel roles, shopper missions, and growth opportunities by trade format
- Build and execute annual category roadmaps aligned with company growth objectives and brand priorities
- Identify white space opportunities and recommend strategic initiatives to accelerate category performance
- Channel & Customer Strategy
- Partner closely with Sales and Key Account teams to integrate category strategies into Joint Business Plans (JBPs)
- Drive customer and channel segmentation strategies to maximize growth opportunities
- Influence assortment, shelving, pricing, and promotional strategies to improve category performance and shopper conversion
- Lead strategic discussions with key retail partners and internal stakeholders
- Insights & Commercial Performance
- Utilize Nielsen, Kantar, internal sales data, and market intelligence to identify actionable business opportunities
- Monitor category performance metrics including market share, sell-out, distribution, and channel productivity
- Translate complex data into clear commercial recommendations and strategic actions for senior management
- Portfolio & Promotion Management
- Recommend SKU prioritization and channel-specific assortment strategies
- Collaborate with Pricing and Trade Marketing teams to optimize promotional effectiveness and profitability
- Support innovation launches by ensuring strong offline channel readiness and execution excellence
- Cross-functional Leadership
- Act as the voice of category, shopper, and channel within strategic business discussions
- Collaborate effectively with Brand, Sales, Trade Marketing, Supply Chain, Finance, and Data Analytics teams
- Influence stakeholders through strong business storytelling, strategic thinking, and commercial recommendations
Requirement
Bachelor’s degree in Marketing, Business, Economics, or any related field
Minimum 5 years of experience in Category Management, Trade Marketing, Commercial Strategy, or Sales Strategy within FMCG or Beauty/Personal Care industry
- Strong professional communication skills in English
- Strong understanding of Indonesia’s offline retail landscape, including GT, MT, and MTI
- Proven track record in developing category growth strategies and influencing commercial decisions
- Strong commercial acumen with the ability to balance strategic thinking and business impact
- Excellent stakeholder management and cross-functional collaboration skills
- Highly analytical with the ability to translate data into actionable business recommendations
- Experience using Nielsen, Kantar, and advanced Excel/PowerPoint
- Strong presentation, communication, and leadership capabilities