Senior Marketing Communication & Growth Specialist

• Deskripsi pekerjaan Senior Marketing Communication & Growth Specialist Maxy Academy
• Own the 360° strategy and drive measurable brand growth from concept to completion!

We are seeking a Senior Marketing Communication & Growth Specialist who is a certified Project Leader and strategic Problem Solver ready for a fast-paced, high-impact environment. Your core mission is to design, execute, and manage complex 360° campaigns end-to-end from strategic brief development to achieving optimal ROI. If you possess a Growth Mindset to continuously refine performance through analytics, excel at cross-functional coordination (internal teams and agency clients), and are dedicated to maintaining absolute brand excellence, this highly structured and collaborative role is designed for your career acceleration!

Job Description

Integrated Marcomm & 360° Campaigns

: Develop and execute integrated marketing strategies across online and offline channels (digital, ATL, BTL, events, PR, and partnerships) to elevate brand awareness and maintain consistent brand messaging.

Growth Marketing & Lead Generation

: Plan, execute, and optimize multi-channel acquisition campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, email marketing) to generate qualified B2B & B2C leads.

• Performance Marketing & Funnel Optimization
• : Monitor campaign performance and optimize key metrics including MQL, SQL, CPL, ROAS, Conversion Rate, and overall Marketing ROI.
• Campaign & Budget Management

: Manage campaigns end-to-end from strategic brief and budgeting to execution and reporting. Prepare campaign proposals and performance reports for management.

Cross-Functional Collaboration

: Collaborate closely with Sales, Creative, Content, Product teams, and external agencies/vendors to ensure seamless project delivery and alignment with revenue goals.

AI & Marketing Innovation

: Utilize AI tools to enhance campaign optimization, content creation, data analytics, and overall marketing productivity while staying updated with digital trends.

Job Requirements

Education & Experience

: Bachelor’s Degree in Marketing, Communication, Business, or a related field with minimum 3-5 years of experience in Marcomm, Growth Marketing, Digital Marketing, or Performance Marketing.

Marketing & Analytical Expertise

: Proven track record in managing paid ad platforms (Meta, Google, LinkedIn, TikTok), driving qualified lead generation, and working with GA4, CRM/marketing automation, and project management tools (Asana, Trello, ClickUp, Monday.com).

• AI & Tech Proficiency
• : Familiarity and hands-on experience using AI tools (ChatGPT, Gemini, Claude, Canva AI, etc.) for marketing activities.
• Soft Skills

: Excellent analytical, project management, communication, and stakeholder management skills; highly proactive, detail-oriented, adaptable, and able to manage multiple projects under tight deadlines.

Preferred Background

: Experience in EdTech, Technology, SaaS, Startup, Digital Agency, or B2B Marketing is highly preferred. A portfolio or case studies demonstrating successful lead generation and campaign performance is a strong advantage.