Senior Performance Marketing

• We are seeking a highly skilled
• Senior Performance Marketing

professional to lead and optimize digital marketing campaigns focused on driving bookings, revenue, and customer acquisition for our hospitality/villa business.

Requirements

• Minimum 3-5 years of experience in performance marketing or digital marketing (hospitality, travel, or e-commerce preferred).
• Proven experience managing paid campaigns (Google Ads, Meta Ads, and other digital platforms).
• Strong analytical skills with the ability to optimize campaigns based on data and ROI.
• Experience in managing conversion funnels, tracking, and reporting tools (GA4, Meta Pixel, etc.).
• Strong understanding of customer acquisition strategies in hospitality or travel industry.
• Ability to work with cross-functional teams (Sales, Revenue, E-commerce, Content, Operations).
• Proficient in marketing tools and analytics platforms.
• Strong communication, problem-solving, and strategic thinking skills.
• Key Responsibilities

Plan, execute, and optimize multi-channel performance marketing campaigns across paid search (Google/Bing Ads), paid social (Meta, TikTok, LinkedIn), programmatic display, and affiliate networks.

Own and strategically allocate paid advertising budgets (managing $50K+ monthly spend) to maximize ROI, ROAS, and sustainable revenue growth.

Conduct in-depth campaign performance analysis using tools such as GA4, Looker Studio, and attribution platforms to deliver actionable insights and data-driven recommendations to senior stakeholders.

Drive conversion rate optimization (CRO) strategies across website landing pages, OTA listings, and end-to-end booking funnels through data analysis and user behavior insights.

Lead cross-functional collaboration with content, design, product, and revenue teams to develop cohesive, integrated marketing strategies aligned with business objectives.

Design, execute, and analyze A/B and multivariate tests to continuously improve ad creatives, landing pages, bidding strategies, and audience targeting.

Monitor market trends, competitor activities, and emerging digital platforms to proactively identify and capitalize on growth opportunities.

Build and present comprehensive performance dashboards and reports to management and C-suite, translating complex data into clear business narratives.

Mentor and guide junior marketing team members, establishing best practices and standard operating procedures for campaign management.

Evaluate, onboard, and manage relationships with external vendors, agencies, and ad tech partners to enhance campaign capabilities and performance.