Deskripsi pekerjaan Senior SEO Specialist PT Mintox
We are hiring for a digital experience agency based in Australia with over 29 years of experience, working with long-term clients across multiple industries. The agency works with clients across marketing, web, and software — spanning retail, fashion, beauty, professional services, and not-for-profits. As a small, high-performance team with a startup feel, we're looking for a Senior SEO Specialist who can take real ownership of organic performance, think across disciplines, and drive outcomes — not just activity.
This is a hands-on senior role. You will own SEO and AI-search performance across multiple client accounts, from technical diagnosis through to content direction and authority building. Client sites range from focused 20-page lead generation websites to large eCommerce and programmatic platforms with hundreds of thousands of pages, so you will need to adapt your approach across very different levels of scale and complexity.
You will
Own organic and AI-search performance across a portfolio of client accounts
Increase qualified organic traffic, leads and sales
Improve client visibility, citations and brand mentions across AI-driven search experiences
Build clear, prioritised SEO roadmaps and move them into delivery
Remain hands-on across technical SEO, content, authority building, analytics and implementation
You'll collaborate closely with the agency's developers, designers, content specialists and wider marketing team.
The role is remote, but you'll be working closely with an Australian-based team, operating to AU agency standards. You will need to be comfortable contributing to strategic conversations, making decisions with incomplete information, and working across marketing, content, and development teams without losing momentum.
Key Responsibilities
SEO Ownership & Performance
Own organic and AI-search performance across multiple client accounts
Data lowongan bersumber dari glints. Tombol “Lamar” mengarahkan Anda ke halaman aslinya.
Develop SEO strategies aligned to commercial objectives — qualified traffic, leads, transactions, and revenue
Complete keyword, topic, competitor, and search-intent research
Turn audits, research, and performance data into clear, prioritised roadmaps
Continuously test, refine, and improve outcomes across all assigned accounts
Technical SEO & Implementation
Conduct advanced technical, on-page, content, authority, and competitive audits
Diagnose crawling, rendering, indexing, canonicalisation, and site-performance issues
Work across site architecture, internal linking, redirects, structured data, XML sitemaps, faceted navigation, and Core Web Vitals
Build keyword maps connecting search demand to site structure, products, and services
Plan category, collection, and product structures for large eCommerce websites
Work directly in WordPress, Shopify, and similar platforms
Brief developers on technical fixes
Content & Authority
Develop content strategies based on search demand, customer intent, competitor gaps, and commercial opportunity
Produce content briefs, on-page recommendations, and internal-linking plans
Determine what content should be improved, consolidated, expanded, redirected, or removed
Assess backlink profiles and identify authority gaps, risks, and opportunities
Develop ethical, white
AI Search, Data & Automation
Report on qualified traffic, leads, sales, revenue, visibility, and citations — not vanity metrics
Monitor client and competitor citations and brand mentions across AI platforms
Test how content, authority, entities, site structure and brand signals influence AI-search visibility
Apply practical GEO and AI-search approaches while maintaining strong SEO foundations
Identify opportunities to use AI and automation to improve research, analysis, reporting, and quality assurance
Build repeatable workflows that improve efficiency without compromising judgement or quality
Collaboration & Commercial Growth
Work directly with internal teams to prioritise high-impact work
Ensure recommendations move into delivery rather than remaining in reports
Identify growth opportunities within client accounts
Contribute to the agency's SEO, AI-search, and automation methodologies
--
Qualifications & Experience
Minimum 5+ years hands-on SEO, agency or multi-client background preferred, with demonstrable results on sites exceeding 10,000 monthly organic sessions
Direct experience with English-language markets (Australia, US, or UK)
Hands-on ecommerce SEO experience (product, category and collection structures, not lead gen sites alone)
Experience building AI or automation workflows for SEO tasks, not only using AI tools conversationally
Demonstrable organic search results you personally helped deliver
Experience owning SEO strategy, implementation, and performance, not simply reporting on activity
Advanced knowledge of technical SEO, keyword research, on-page optimisation, content strategy, internal linking, and authority building
Hands-on experience with platforms including Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Excel or Google Sheets, WordPress, and Shopify
Experience with eCommerce, large websites, complex product structures, or programmatic SEO
Able to work with developers, understand technical constraints, and translate SEO requirements into clear implementation briefs
Experience with backlink analysis, link acquisition, and digital PR opportunities
Commercially minded and focused on outcomes, not just rankings
Detail-oriented and organised, with the ability to manage multiple clients and priorities simultaneously
Naturally curious and proactive, able to identify meaningful opportunities without chasing every new tactic or trend
Confident and active user of AI and automation tools in day-to-day work, with a practical understanding of AI search and GEO
Strong English communication skills — verbal and written are essential for this role
Employment Type
This role is engaged on an independent contractor basis.
Recruitment is facilitated by PT Mintox, while the work and contract will be directly with an Australian based client.
Work Arrangement
Fully remote
Indonesia-based
Full-time
Must be able to work in the GMT+8 time zone and align with required working hours