SEO/SEM Specialist

Deskripsi

SEO/SEM Specialist Qualifications
Minimum 2-3 years of experience in SEO, SEM, Google Ads, and digital performance marketing.
Strong understanding of on page SEO, off page SEO, technical SEO, keyword research, and SEO
content strategy.
Experienced in managing and optimizing Google Ads (Search, Display, Performance Max) and other
relevant paid search campaigns.
Proficient in Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and key-
word/SEO tools such as Ahrefs, SEMrush, or similar.
Able to conduct keyword research, competitor analysis, SEO audits, and performance analysis.
Strong analytical mindset with the ability to translate data into actionable optimization strategies.
Experienced in developing strategies to improve organic ranking, website traffic, lead generation,
and conversion rate.
Familiar with landing page optimization, conversion tracking, and A/B testing.
Able to create SEO friendly content briefs and collaborate closely with Content, Creative, and Mar-
keting teams.
Up to date with Google algorithm updates, search trends, and digital marketing best practices.
Strong communication skills and able to present performance reports, insights, and recommenda-
tions clearly.
Experience in healthcare, beauty, medical, lifestyle, or e-commerce industries is a strong advantage.
SEO/SEM Specialist Responsibilities
Develop and execute brand and marketing strategies to strengthen brand awareness
Plan and manage digital marketing campaigns across various platforms
Maintain and grow KAI Hair Clinic's social media presence
Create engaging, relevant, and high-quality content for brand promotion
Collaborate with the marketing team to achieve sales and branding targets
Monitor brand performance and adapt strategies based on market trends

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SEO/SEM Specialist

Deskripsi

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