SEO Specialist

Key Responsibilities

Develop and execute SEO and Generative Engine Optimization (GEO) strategies to increase organic visibility across traditional search engines and AI-powered platforms.

Optimize website content, site architecture, and digital assets to improve rankings and increase citations in AI search engines such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

Implement technical SEO best practices, including structured data, schema markup, entity optimization, crawlability, indexing, and site performance improvements.

Strengthen brand authority and knowledge graph presence through high-quality digital publications, authoritative directories, citations, and review platforms.

Monitor, analyze, and report on SEO and AI search performance, including organic traffic, AI referral traffic, entity visibility, keyword rankings, and GEO metrics, translating insights into actionable strategies.

Stay up to date with the latest developments in SEO, AI search, and search engine algorithms to continuously improve performance and maintain a competitive advantage.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology, Computer Science, or a related field.
• 1–2 years of experience in SEO, digital marketing, content optimization, or a related role.
• Solid understanding of SEO fundamentals, semantic search, GEO (Generative Engine Optimization), and the evolving AI search ecosystem.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
• Strong analytical skills with the ability to interpret traffic, search performance, and AI visibility data to drive business decisions.
• Excellent written and verbal communication skills in both English and Bahasa Indonesia. Mandarin proficiency is an advantage.
• Detail-oriented, proactive, and results-driven, with strong problem-solving skills and a willingness to learn.

Google Analytics, SEO, or related certifications, as well as a portfolio demonstrating measurable SEO achievements, will be considered a strong advantage.

• Why You'll Love Working With Us
• Be at the forefront of the rapidly growing SEO and AI Search (GEO) industry.
• Gain hands-on experience working with clients across diverse industries and enterprise-level projects.
• Work in a collaborative, ambitious, and supportive team that values innovation and continuous learning.
• Enjoy clear career progression, personalized mentorship, and opportunities for professional growth.

Make a direct impact by helping brands increase their visibility in both traditional search engines and the next generation of AI-powered search experiences.