SEO Specialist

Job description for SEO Specialist at Innovature Consulting Inc.

WHAT YOU WILL BE DOING

SEO – 80% (Primary Responsibility)

Build and execute comprehensive SEO strategies for multi-brand environments (technical, on-page, off-page, keyword strategy, link-building directions).

• Conduct advanced keyword research, competitive analysis, content direction planning (content will be written by freelancers).
• Lead technical SEO audits and improvements: site architecture, indexing, page speed, schema, UX signals.
• Collaborate with content writers, web developers to ensure SEO best practices are implemented consistently.
• Monitor performance through Google Search Console, Google Analytics, SEMrush/Ahrefs… and provide actionable insights.
• Continuously optimize based on new ranking signals and AI-driven search changes (e.g., SGE, zero-click SERPs, conversational queries).
• Paid Advertising – 20%
• Plan, execute, and optimize LinkedIn Ads campaigns targeting B2B segments.
• Manage and scale Google Ads (Search, Display, Remarketing) with performance-oriented KPIs.
• Build campaign structures, keyword/bidding strategies, and audience segmentation.
• Track ROI and generate reports with clear optimization recommendations.
• Collaborate closely with Sales teams to align ads performance with funnel conversion goals.
• Collaboration
• Mentor and provide training junior marketers in SEO, PPC, and analytics.
• Work cross-functionally to ensure aligned performance strategy.

WHAT WE ARE LOOKING FOR

• Bachelor‘s degree in Marketing, Digital Marketing, Business, or a related field.
• At least 3–5 years of hands-on experience in SEO.
• Mandatory experience in B2B marketing, preferably in BPO, outsourcing, consulting, or other B2B service-based industries.
• Proven experience developing SEO strategies for international markets, with a focus on organic traffic growth and B2B lead generation.