Skill diminta
CommunicationContent WritingCopywritingEnglishSocial Media Marketing
Deskripsi
About the role
We are looking for an ambitious, charismatic and creative SMM Manager & Content Creator who doesn't simply manage social media — but lives and breathes content, understands visual storytelling, constantly generates new ideas, and can turn those ideas into real content. This is a hands-on creative role. You will be comfortable both behind the camera and in front of it, ready to visit projects, shoot content, experiment with trends, and actively collaborate with the team.
- Key responsibilities
- Develop and implement a content strategy for Instagram, Facebook, and TikTok
- Develop a monthly/weekly content plan
- Create and publish 4 feed posts per week
- Create and publish 2 Instagram Stories per day
- Manage and grow presence on Instagram, Facebook, TikTok and Threads
- Write engaging captions, hooks and short-form copy
- Maintain a consistent premium visual identity and tone of voice
- Monitor content performance and use insights to improve the strategy
- Engage with audience through comments, messages and mentions
- Generate creative concepts and content ideas on an ongoing basis
- Shoot photo and video content for social media
- Create Reels, TikToks, Stories, carousels and other short-form formats
- Visit projects, villas, hotels and wellness installations across Bali to create original content
- Capture behind-the-scenes content, project transformations, product details and lifestyle content
- Edit short-form videos and basic photo content
- Adapt content to current social media formats and trends
- Participate in videos when appropriate and comfortable
- Develop creative concepts around trends rather than simply copying them
- Monitor and respond to comments and messages
- Build relationships with followers, potential customers and relevant accounts
- Monitor mentions, tags and user-generated content
- Identify opportunities for collaborations with creators, influencers and relevant Bali businesses
- Stay up to date with Instagram, TikTok and social media trends
- Monitor trends in the wellness, hospitality, design, architecture and luxury lifestyle industries
- Regularly bring new creative ideas and concepts to the team
- Research competitors and successful brands for inspiration
- Experiment with new formats, trends, hooks and storytelling approaches
- Use AI tools to generate visual concepts, images and creative assets
- Use AI for brainstorming, copywriting and content ideation
- Experiment with AI-assisted video/image creation and editing
- Stay up to date with emerging AI tools that can improve the content production process
- About you
- Previous experience in SMM, content creation, social media marketing or a similar role
- Strong understanding of Instagram, TikTok and Facebook
- Good understanding of short-form video content and storytelling
- Ability to shoot and edit high-quality photo and video content
- Strong visual taste and understanding of aesthetics
- Excellent creative thinking and ability to generate ideas independently
- Ability to turn an idea into an actual piece of content — from concept to shooting and publishing
- Good written English
- Strong communication and organizational skills
- Proactive personality — you don't need to be told what to do every day
- Comfortable working closely with a team and visiting different project locations around Bali
- Willingness to occasionally appear on camera and participate in videos
- Ability to work with AI tools for content creation and copywriting
- Understanding of social media analytics and basic performance metrics
About us
We are a Bali-based company specializing in premium wellness spaces and solutions — including saunas, ice baths & chillers, spas, salt rooms, hammams, and complete sauna renovation projects. We work with private villas, hotels, resorts, and high-end residential and commercial projects across Bali and beyond.