Skill diminta
CommunicationMentoringStakeholder Management
Deskripsi
- Social Media & Content Lead (DG - SOCMEDLEAD - 26 - 101)
- July 17, 2026
- Contract
- Negotiable
- Apply Now
- Develop social media strategies and content direction for multiple brands, ensuring consistent tone, identity, and messaging.
- Lead end-to-end content creation: ideation, scripting, shooting direction, editing review, and publishing across TikTok & Instagram.
- Manage UGC and creator pipelines (briefing, content review, approvals), ensuring quality and output meet brand expectations.
- Oversee content calendars, campaign timelines, and daily social operations.
- Monitor trends, platform behavior, consumer insights, and competitor activities to drive innovative content ideas.
- Analyze content performance, generate insights, and optimize strategies based on data.
- Collaborate with cross-functional teams (marketing, creative, marketplace, KOL, product) to support campaign launches and brand goals.
- Maintain high visual and storytelling standards across all content types (organic posts, reels, TikTok, campaigns, experimentation formats).
- Lead junior creators/interns and ensure efficient daily workflow.
- Minimum
- 4–6 years of experience
- in Social Media, Content Marketing, or Digital Marketing, with at least
- 2 years leading a team
- Strong understanding of
- social media analytics and content performance metrics
- , with the ability to translate insights into actionable strategies.
- Proven ability to
- connect content performance with business objectives
- , driving engagement, traffic, and sales growth.
- Hands-on experience developing
- full-funnel content strategies
- across organic and paid channels.
- Strong commercial mindset with a solid understanding of
- consumer behavior, content marketing, and digital sales performance
- Experienced in mentoring content teams while maintaining high creative standards and execution quality.
- Up-to-date with the latest social media trends, platform algorithms, and content best practices.
- Excellent analytical, communication, and stakeholder management skills.